Social Media Lead Generation Strategies For Local Businesses

JR East discusses the benefits of using social media for lead generation for local businesses. Our expert explains how social media allows for hyper-local targeting, cost-effective campaigns, and increased brand awareness. Learn how to generate more leads and increase your business's reach within your target audience. https://www.neovora.com/?utm_source=audioclip&utm_medium=soundcloud&utm_campaign=generatelocalleads
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Social Media Lead Generation Strategies for Local Businesses

In this video, we discuss the benefits of using social media for lead generation for local businesses. Our expert explains how social media allows for hyper-local targeting, cost-effective campaigns, and increased brand awareness. Learn how to generate more leads and increase your business's reach within your target audience. Visit https://www.neovora.com/?utm_source=videoclip&utm_medium=youtubeshorts&utm_campaign=generatelocalleads to learn more about our lead generation services for local businesses. #socialmedia #leadgeneration #localbusiness #marketing #brandawareness
Watch on YouTube here: Social Media Lead Generation Strategies for Local Businesses
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The Power of Social Media Lead Generation for Local Businesses: Insights from an Expert

Small business owners are always looking for ways to generate local leads to expand their businesses. In this interview with Neovora, JR East, our subject matter expert, discusses the benefits of social media marketing lead generation for local businesses. In this blog post, we will analyze the key points discussed by the interviewee.

Nonna Casillan: Can you tell us what social media marketing lead generation is and how can it benefit local businesses?

JR East: Social media is just another platform; it’s just another channel. I think a lot of different channels are now being referred to as social media. It’s where multiple people can engage in as opposed to a blog.

A blog is not social media. A blog is singular. I go to my blog, I post on my blog, and I’m communicating with people externally. Social media is where there’s a lot of engagement. I can see a post on Facebook. Other people can engage. It’s a multi-use platform. TikTok, Twitter and Instagram, the list is literally endless at this point.

First, JR East explains what social media marketing lead generation is and how it can benefit local businesses. He describes social media as a platform where multiple people can engage in, as opposed to a blog, which is singular. Social media platforms like Facebook, TikTok, Twitter, and Instagram are multi-use platforms that allow businesses to engage with their potential business leads.

JR East: I’m in a particular area like here. I’m in Florianópolis, if I have a dentist practice in Florianópolis, I’m communicating or have the ability to communicate. With the people and Florianópolis. Not only does it build my recognition, people can now see me visibly.

“Oh, okay. There’s this JR East guy, he’s a dentist, in Florianópolis.” Reading what other people have to say, I’m getting a lot of social proof. The benefits of having a social media platform and having a lot of this user generated content is that it definitely reduces my overall cost.

Let’s say I’m paying for ads, I’m paying for Google ads to generate local leads, or I’m paying for direct mail, or I’m paying for other things. By leveraging these social media platforms, I’m able to drive down or arbitrage my costs considerably. And then a few minutes ago, one of the things I talked about is that it’s hyper-local.

By engaging these people I’m in Florianópolis and I can identify very particular neighborhoods. People will know exactly where I am. And so I bring that awareness within that area where my business leads are. So they were like, “Oh, okay, there’s this guy right around the corner and I’m reading these things and that’s a location that’s within my proximity geographically to go.”

JR East: We can target not only geographically, but we can also target demographics. We can identify things within our content so that we’re engaging the type of demographic or the type of interests that people are attracted to. It’s great lead generation for small businesses to generate local leads.

“Oh, so this dentist is a pediatric dentist. He deals specifically with children. under 12. That’s exactly what I’m looking for.”

“I need a pediatrician or a pediatric dentistry that deals with these conditions, whether it’s orthodontia or blah, blah, blah, et cetera.”

I would say that those are some of the major benefits; that we can attract a very specific target audience. We can demographically appeal to people. We can build our brand within that local area, and it definitely arbitrages and reduces our overall cost to get business leads.

JR emphasizes that social media platforms enable local businesses to engage with people in their geographic area and build their brand recognition. By engaging with people in their area, businesses can gain social proof, which reduces their overall costs. It’s a highly effective strategy for lead generation for small businesses.

He then points out that campaigns that generate leads through social media are hyper-local, allowing businesses to identify very particular neighborhoods and target demographics to generate local leads. By engaging the right target audience, businesses can attract specific business leads interested in their products or services.

He then further discusses the hyper-local nature of social media marketing lead generation by giving us an example: a pediatric dentist can target specific families with children under 12. Social media is an extremely cost-effective way to generate local leads and increase brand awareness.

Nonna Casillan: Social media has definitely changed this whole marketing landscape. Now can you tell us what are some of the benefits of using social media for lead generation for small businesses?

JR East: That’s a great question. As we talked about before, it allows us to do a lot of things. It allows us to get super, super hyper local. I can target very specific audiences within my local geographic area. As a pediatric dentist, I can target specific families with children under 12 if that’s what I want to do. It’s an extremely cost effective way. There’s really no limit to the amount of reach that I have, such as very specific demographics within my target area.

We talk about brand and brand awareness a lot in overall business and marketing. I would say that there’s nothing better than a brand awareness campaign within social media because it’s super cheap. Pennies, pennies on the dollar. It is so wide reaching.

Probably one of the most efficient elements of leveraging social media for local business is if I do a TV ad: “Okay, JR we’re gonna run the ad next Thursday at 2:00 PM 6:00 PM and 9:00 PM” or I’m gonna run a newspaper ad: “Okay? We’re gonna run the newspaper ad on Sunday.” Or radio ads, spots, or gonna send out direct mail: “Okay, that mail should hit people’s mailboxes probably by Wednesday of next week.”

I can run a social media campaign or post an ad or just a video on social media right now, and I can get leads. Right now it’s immediate. It’s literally real time.

I would say that those would be some of the biggest benefits. I can target specific audiences. It’s super, super inexpensive and cost effective to generate local leads. I increase my brand awareness and I can definitely generate leads in real time.

JR states that there is no limit to the amount of reach that businesses can have, such as very specific demographics within their target area. He emphasizes that social media campaigns can generate local leads in real-time, unlike traditional advertising campaigns, such as TV, newspaper, radio, or direct mail ads.

Nonna Casillan: Yeah, that’s so interesting. JR so you, you mentioned earlier about the cost effectiveness of social media for lead generation for small businesses. Can you tell us how these social media lead generation campaigns can help increase business revenue?

JR East: Increasing revenue comes as an after effect, right? So what does it do?

You could imagine if I’ve just engaged in the campaign, whether I’m posting a new video or some text or there’s a funny meme that we post within social media –that gets spread. Immediately increasing my website traffic, whether it’s just to my social media platforms or if I’m giving some kind of call to action to my website. With increased traffic comes increased conversion rates. So I am not just increasing my traffic, I’m also giving myself more opportunities.

If I own a retail store and one person comes through my door all day long, or a hundred people come through my door all day long, I have more opportunities to communicate with them about my value proposition. I’m going to increase the overall conversion rates of whatever service that I’m providing, product or service.

It’s Sales 101. When I have more traffic and I have improved conversion rates, it’s because I have more customer engagement. There’s more people that I’m able to communicate with, engage with. They’re engaged with my content, they’re engaged with my product or service, et cetera.

JR further discusses how social media lead generation campaigns can generate local leads and lead to increased revenue for local businesses. He explains that increasing revenue comes as an after-effect of social media lead generation campaigns. By engaging in a social media campaign, businesses can immediately increase their website traffic, whether it’s to their social media platforms or their website. Increased traffic leads to increased conversion rates, and businesses have more opportunities to communicate their value proposition to potential customers.

JR East: A phenomenon with social media is when we’re talking about engagement, it’s not just that they’re engaging with us, it’s that we’re engaging with them and the more frequency there is, the more top of mind awareness there is, the more they’re thinking about my product or service.

Which means they may have been thinking, let’s say I have a restaurant: “Hey, let’s go out to dinner tonight. Where are we gonna go?”

Say I have a promotion this week for my hamburger and hotdog stand. “Oh, let’s go to hotdogs. Okay, kids, let’s go”. Because there is that continual engagement and we’re continually maintaining that top of mind awareness.

It does promote more frequency of repeat customers. There’s something in the marketing world called RFM, recency frequency, monetary value, and breaking that down and scoring them. We certainly won’t go into that right now, but frequency promotes recency and social media helps enable that to happen.

Social Media Lead Generation for Local Businesses

Social media campaigns promote more frequency of repeat customers, as businesses can continually maintain top of mind awareness with their target audience.

In conclusion, social media lead generation is a cost-effective and hyper-local way for local businesses to generate local leads and increase brand awareness. Social media campaigns allow businesses to target specific audiences, reduce costs, increase website traffic, and promote more frequency of repeat customers. For small business owners looking to expand their business, social media lead generation is a valuable tool to consider.

To learn more about social media lead generation for local businesses, visit the Neovora website. Our team of experts can help businesses generate local leads and increase revenue. Don’t miss out on the opportunity to expand your business with social media lead generation. Contact us today.

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Social Media Lead Generation for Local Businesses

In this video, JR East discusses the benefits of social media lead generation for local businesses. He explains that social media is a multi-use platform that allows for engagement with potential customers and builds recognition. By leveraging these platforms, businesses can drive down costs and gain social proof. Learn how to generate more leads for your business through social media by watching this video. To learn more about social media lead generation for your local business, visit https://www.neovora.com/marketing-services/?utm_source=interviewvideo&utm_medium=youtube&utm_campaign=generatelocalleads #socialmedia #leadgeneration #localbusiness #digitalmarketing #socialproof
Watch on YouTube here: Social Media Lead Generation for Local Businesses
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Maximize Your Digital Marketing & Facebook Ads Strategy

Wondering what your social media reputation is telling your prospects about you? Click the link to get your free report. The report addresses your marketing techniques and can help with your small business marketing strategy.

Facebook is one of the largest and one of the most influential social media websites today. The range of users vary from teenagers to adults in their fifties, wherein milennials are the age group that largely use this site to connect with friends and family to get updates, news, and stay connected to the rest of the world. 

“Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones.”

When multiplied tenfold or more, the number of possible and potential customers you can reach through Facebook alone can probably generate more profits than you have initially thought possible. That targeting of audiences on Facebook has never been possible before, and the results are impressive.

There are many businesses, both local and online that solely bring revenue from targeting audiences on FB. Its truly a miraculous tool. But sometimes when businesses start to advertise their business on FB, they flounder and waste money. 

To reach the ultimate objectives that Facebook has to offer- powerful lead generation, you must follow best practices and monitor your methods to prevent throwing away good dollars in a failed FB marketing plan.

Ways To Reach Your Target Audience

These methods can help small local businesses looking to grow revenue but don’t have the capacity to hire a marketing agency or create an internal marketing team to develop a powerful campaign that will improve your lead generation, traffic and conversion. . If you are looking for ways to save on online marketing without losing the chance to reach your target audience then this post is for you. It’s all about Return On Investment.

Here are the most fundamental steps to getting started on FB. Before you can even think about paying for visits and audience, you need to start from scratch.

Create a Business Page. 

You may already have a business page, perhaps not. If you’re using your personal page, then this is the perfect time to switch to a business page. The process is simple and straightforward. At the start, you will have to select which type of business you are running, may it be a local place, company or institution, brand or product, or entertainment. Visit this page for more information. 

From here, get quality content- completely fill out your information, hours, mission, your products. Then do not skip the step where you upload quality media. If you have bad images, old logos, then consider spending time and money on improving the way your brand is promoted online. 

Post updates regularly. 

Regular posting of updates related to brand, service, or product is highly effective. You can post anything on your business wall but make sure that it’s interesting and strategic. You can and should be posting nearly everything under the sun. When new prospects come to your business page, its imperative they see activity there, so that their first impression is that you are an authority in the industry, and are hip to the times. The social media formula is a good guide:

Participate in conversations. 

This is one of the best ways to reach out to your target market and potential customers – through interactive conversation. You need to post! It takes time to develop content and media, and actually post. A big secret is that you can actually curate a lot of your content to keep constant activity. Learn about how you can completely skip all the hard work and get a quality solution to your social media strategy for your small business.

After developing posts, everyday, respond to comments on your posts and answer all inquiries as timely as possible. One way to engage site visitors is by responding to their messages as soon as possible. They are more likely to contact a company that responds within an hour compared to another company in the same industry that responds within the day. Response time is crucial and essential to the conversion rate. 

Promote exclusive deals and special promos. 

The 20% of the social media formula is special offers that you are developing for your audience.

You can start offering a percentage discount on a product or service. People find discounts and special promotions more attractive, and are often only sitting around waiting for you to make the offer public. Aside from the possible increase of potential customers, there is a greater likelihood that the visitors will share the information with their friends. And this is why the specials being offered on your page should be substantial, having a high perceived value.

Finally, You May Be Ready To Purchase Facebook Ads. 

Once you develop your base platform, messaging, branding, then your ads can really take off. So before considering all your paid strategies, spend time on basic development. Check our other blogs for more information on other social platforms, and look into paid courses that show you how to manage your ad campaign, or else you’re basically going to be throwing money away. Visit the Neovora Business Page for an example of structured, frequent content.

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Small Business Marketing in 2020: Stronger After The Shutdown

Use Digital Tools and Google To Emerge Victorious From The Virus

 Your small business needs to readjust for the biggest shutdown in recent economic history. Once the shutdown ends, you have the potential to emerge victorious over your competitors. This video seeks to arm you with simple steps you can take right today to communicate with your customers, acquire new ones, and come back to normalcy stronger than your competitors.  Watch the video to arm yourself with all the tools to combat the Coronavirus.

What we cover:

1. We’ll show how you can optimize your GMB listing to capitalize on this disaster. 
2. How you can retain your existing clients using all the digital tools at your disposal.
3. How to reopen stronger than ever.

About Neovora

Neovora delivers tools, courses, and done-for-you services to ensure your local business is out-maneuvering your competition. Our digital marketing products allow you to work smarter, not harder. We service small and medium sized local businesses that want to improve their lead generation strategy through digital mediums. 

Our approach to digital marketing is to help our partners implement a foundational approach to marketing, one that starts with the most crucial and fundamental facets of internet marketing. They are what we call the Local Marketing Success Strategy and here are the layers each local business should include in their lead generation strategy:

1. Social Media Marketing: Google My Business and Facebook
2. Website + Lead Capture
3. Retargeting / Remarketing
4. Paid Advertising: Google Ads & Facebook
5. Email Marketing and Nurturing
6. Reputation & Reviews
7. Search Engine Optimization
8. Video Marketing
9. Client Referrals

Each one of these layers offer unique benefits and are maximized when stacked on the prior tactic. When a business implements a marketing tactic without the previous layers, they are often ineffective, due to missing foundations.

Our recent blog post will help solidify all the relevant information for you: read here. 

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Why Is Social Media Marketing So Important?

When you’re tight on budget but in dire need of new ways to reel in new customers, selecting the type of marketing strategy you want to invest in should be decided upon carefully. So were here to tell you why social media marketing is so important- and why you absolutely need to do it.

Social media marketing is one of the most flexible and cost-effective strategies that can help businesses maximize their audience reach. The increase in awareness of the power that social platforms hold in finding more audience, especially for small businesses, is shown in this report from www.themanifest.com:

• Almost all small businesses (89%) invest in marketing, which demonstrates the value of marketing efforts.
• More small businesses (35%) prefer digital marketing than traditional marketing (31%), as companies focus their efforts online.
• The top channels small businesses will increase their investment are social media (63%), website (54%), and SEO (35%).

As businesses – start-ups, small/big, associations, and corporations – seek new ways to market their products and services, digital marketing can become a real game-changer for any industry.

High ROI From Social Media Management Strategies

1. Customers are active on social media platforms

By 2021, the number of social media users worldwide is expected to reach 3.1 billion people; or probably more due to the increasing number of young audiences that are gaining access to these platforms. More than 50% of people who have a social account check social platforms every day and over a third check their accounts over five times a day.

Finding these prospects are easier when you become active on these channels as well. Don’t make the audience find you, go out there and promote your business.

2. Prospects are more responsive on social platforms.

Prospects spend a lot of time on these platforms for quick access to online connections, to keep in touch with people they know, and stay informed with global news. They come here mainly for entertainment, not to look out for marketing posts. Yet, a lot of them are always open to getting updates from their favorite brands, stores, and dealers.

And they are very responsive to the brands they follow. When consumers engage in the posts from the brands they follow, it’s because they find value in it. This gives brands a room to create varied content to post. May it be a promotional offer, an anniversary update, a new product launch, a change in management, a new branch location, or purely educational post; customer engagement can happen anytime. It’s another way to genuinely connect with your audience, instead of just bombarding them with marketing messages.

3. Brand visibility is frequent.

Posting regularly is the best way to stay active online. The more content that gets posted, the better your brand visibility becomes. Prospects may see your posts often in their feeds, and this brings about brand awareness which then leads to brand recognition. By giving them relatable and interesting content, your brand value increases. Your brand becomes more accessible to both current and new audiences.

4. Increase inbound traffic to your website.

Adding important links to your content is one of the basics of SEO (Search Engine Optimization) to help build traffic to your website. This is what makes social media marketing impressive because the opportunity to invite site visits is boundless. Aside from putting out engaging and valuable content, don’t miss the chance to get prospects to view your site.

More site visits mean a better opportunity to convert.

5. Cost effective.

In traditional media, so much time and finances are often allotted to complete a single campaign material. Some aren’t even budget-friendly.

Whereas in social media, one can spend a few hours a week and still get significant results. This is the advantage of going digital, it helps you cut marketing costs without sacrificing the outcome. Social posting doesn’t focus on posting good content alone, it’s partly having conversations with followers and the general target audience. It isn’t just the customers that are expected to engage with the brand. The brand itself can start a timely conversation with a single statement in a post.

6. Don’t miss the chance to gain customer insight.

How do you gain customer insight? Talk to them, of course. But how? By regularly interacting with existing customers and prospects. You’ll be able to take a look at what consumers care about, what attracted them to your brand, and what made them stay. By having conversations with them, you can unroot the challenges that they may have while buying your products and services or concerns they have dealt with or are currently dealing with after making a purchase. It is also a good opportunity to see your brand from the consumers’ perspective. Use what you have learned to improve your brand.

The Benefits of Social Media for Business

Use these tips to formulate a better online marketing strategy. There is always room to improve your #socialmedia efforts. And remember the best people to ask about the quality and value of your brand is the audience.

Get ready to get your hands on the latest strategies and social media guides we are offering to boost business growth!

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