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Your small business needs to readjust for the biggest shutdown in recent economic history. Once the shutdown ends, you have the potential to emerge victorious over your competitors. This video seeks to arm you with simple steps you can take right today to communicate with your customers, acquire new ones, and come back to normalcy stronger than your competitors. Watch the video to arm yourself with all the tools to combat the Coronavirus.
What we cover:
Neovora delivers tools, courses, and done-for-you services to ensure your local business is out-maneuvering your competition. Our digital marketing products allow you to work smarter, not harder. We service small and medium sized local businesses that want to improve their lead generation strategy through digital mediums.
Our approach to digital marketing is to help our partners implement a foundational approach to marketing, one that starts with the most crucial and fundamental facets of internet marketing. They are what we call the Local Marketing Success Strategy and here are the layers each local business should include in their lead generation strategy:
Each one of these layers offer unique benefits and are maximized when stacked on the prior tactic. When a business implements a marketing tactic without the previous layers, they are often ineffective, due to missing foundations.
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When you’re tight on budget but in dire need of new ways to reel in new customers, selecting the type of marketing strategy you want to invest in should be decided upon carefully. So were here to tell you why social media marketing is so important- and why you absolutely need to do it.
Social media marketing is one of the most flexible and cost-effective strategies that can help businesses maximize their audience reach. The increase in awareness of the power that social platforms hold in finding more audience, especially for small businesses, is shown in this report from www.themanifest.com:
As businesses – start-ups, small/big, associations, and corporations – seek new ways to market their products and services, digital marketing can become a real game-changer for any industry.
By 2021, the number of social media users worldwide is expected to reach 3.1 billion people; or probably more due to the increasing number of young audiences that are gaining access to these platforms. More than 50% of people who have a social account check social platforms every day and over a third check their accounts over five times a day.
Finding these prospects are easier when you become active on these channels as well. Don’t make the audience find you, go out there and promote your business.
Prospects spend a lot of time on these platforms for quick access to online connections, to keep in touch with people they know, and stay informed with global news. They come here mainly for entertainment, not to look out for marketing posts. Yet, a lot of them are always open to getting updates from their favorite brands, stores, and dealers.
And they are very responsive to the brands they follow. When consumers engage in the posts from the brands they follow, it’s because they find value in it. This gives brands a room to create varied content to post. May it be a promotional offer, an anniversary update, a new product launch, a change in management, a new branch location, or purely educational post; customer engagement can happen anytime. It’s another way to genuinely connect with your audience, instead of just bombarding them with marketing messages.
Posting regularly is the best way to stay active online. The more content that gets posted, the better your brand visibility becomes. Prospects may see your posts often in their feeds, and this brings about brand awareness which then leads to brand recognition. By giving them relatable and interesting content, your brand value increases. Your brand becomes more accessible to both current and new audiences.
Adding important links to your content is one of the basics of SEO (Search Engine Optimization) to help build traffic to your website. This is what makes social media marketing impressive because the opportunity to invite site visits is boundless. Aside from putting out engaging and valuable content, don’t miss the chance to get prospects to view your site.
More site visits mean a better opportunity to convert.
In traditional media, so much time and finances are often allotted to complete a single campaign material. Some aren’t even budget-friendly.
Whereas in social media, one can spend a few hours a week and still get significant results. This is the advantage of going digital, it helps you cut marketing costs without sacrificing the outcome. Social posting doesn’t focus on posting good content alone, it’s partly having conversations with followers and the general target audience. It isn’t just the customers that are expected to engage with the brand. The brand itself can start a timely conversation with a single statement in a post.
How do you gain customer insight? Talk to them, of course. But how? By regularly interacting with existing customers and prospects. You’ll be able to take a look at what consumers care about, what attracted them to your brand, and what made them stay. By having conversations with them, you can unroot the challenges that they may have while buying your products and services or concerns they have dealt with or are currently dealing with after making a purchase. It is also a good opportunity to see your brand from the consumers’ perspective. Use what you have learned to improve your brand.
Use these tips to formulate a better online marketing strategy. There is always room to improve your #socialmedia efforts. And remember the best people to ask about the quality and value of your brand is the audience.
Get ready to get your hands on the latest strategies and social media guides we are offering to boost business growth!
Google Maps is where the gold is. Google takes your Google My Business very seriously, and any local business can thrive with Google Maps. It serves as a badge for your business to be considered legit in the online community.
But a lot of what is involved in your maps ranking depends on your website strategy. It’s all cohesive to their algorithm, so don’t think you can get a top maps ranking in a competitive market with only a verified listing.
Equip yourself with the right marketing strategy that will help you maximize the impact of good Google photos and informative videos that influences the audience to engage in your posts, and eventually, in your brand.
There are tips and tricks to outlining a good post, a post that is fully optimized and has a better chance of ranking in Google search. Check out this video for all the details!
Eager to know how to get your business to show up first on Google Maps?
You can read more about Google on this blog post:
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As competition gets tougher, how small businesses should use Facebook for marketing demands further discussion.
Facebook still holds the top spot for social media platforms widely used by adults. A huge number of its users are using it daily which continuously opens limitless opportunities for brands and businesses to increase online visibility when and while executing strategies on Facebook marketing for local business.
Getting started with your marketing plans is often the toughest challenge, but we are here to share seven steps that will help kick start your digital marketing.
Find out how to make an easy and strategic start to get the most out of this impactful social media platform.
When used correctly, Facebook can be both an offensive and defensive tool in online marketing. You have to have the right set of tools and resources for your page to achieve growth and for your business to flourish.
Out of the many marketing strategies available and known to man, setting the right goals for your business is always the first step.
In a survey of local business owners, SproutSocial found that:
What makes social media work? Start with the basics – social media is a place for conversation and engagement for people anywhere in the world. As a brand, be an instigator of discussions and conversations, become a community for your audience. Give them a place to interact and engage with their fellow audience and with your brand. Facebook is a great place for business-related chats or interesting general information about your industry with your customers or with a new audience.
Marketing can be done anywhere, anytime, and all the time. Therefore, be prepared and have a compelling elevator pitch ready.
Once there is engagement with your target audience, you have a little over a minute to make a sale. With so much competition around you, you’ll have a little over a minute to make them want your product or service. A good elevator pitch will become an offensive tool to push your marketing strategies. The ROI is potentially big when you successfully create business opportunities in these short but crucial minutes.
No need to go too far when it comes to your marketing efforts. Target local markets. Check what is going on in your community. Pay attention to events that can attract locals. Organize a charity walk or a 5k fun run, sponsor a local school’s basketball team, or hand-out personalized bookmarks and donate them in public libraries. Do a little research about your prospects, what interests them, how they spend their free time, and what activities they normally will enjoy.
How does collaborating with other local businesses sound? The marketing idea here is to put together a group of non-competitive local businesses in your area to help each other by cross-promoting each other’s business. You can go with an old school promotion like giving coupons or fliers. Or maybe cross-linking of website links, tie-up bundle promotion of a service or product, or sharing of social media posts. By collaborating with other locals, you are helping local businesses grow with you and at the same time reaching out to new customer base and new audience groups.
Networking works. What’s the best way to grow your business other than going out to meet new people, create new connections and make engagements, and extend your circle of friends and acquaintances? The hard part of networking is it requires time and total commitment. It won’t give you instantaneous results, you’ll have to continuously build your network of people and turn them into business assets.
Have you heard of Help a Reporter Out? If you haven’t yet then visit the site and subscribe to it. You can respond to reporters’ inquiries when they look for new story ideas and resources. With luck and perseverance, you’ll find small media firms that offer a good number of opportunities or major media outlets that can open wider doors for your business. By having access to these media outlets, you may never have to hire professionals to market for you.
A lot of people are willing to provide a referral to a business, especially when they are satisfied with your service or product. But only a few of them will proactively do a referral for a business on their own. Referrals are another way to reach out to new customers so if you aren’t using this strategy to gain more customers, then you might be missing out on a lot out of a simple but effective marketing strategy.
Starting from scratch always requires more time and effort. The same goes for keeping existing customers. Investing in acquiring new customers is more costly than keeping loyal customers. Therefore, strengthen your relationship with existing customers, keep them loyal to your brand. You can do this by staying in touch with them through email marketing. Ask for your customers’ email address when they visit your store or website. Make sure that your email communications remain informative, helpful, interesting, and professional. Give them something to look forward to.
If a person is satisfied with his purchase, he’ll definitely want to buy again from the same store or brand. This gives brands a better opportunity to retain customers. And make sure that customers remain happy, don’t be afraid to give away freebies or free samples. People are more likely to trust a brand when their first experience exceeds expectations.
The ultimate goal is to reach more people, increase audience reach and following, and eventually growth in sales. But by correctly using Facebook marketing for your local business, you’ll be able to:
Increase the quality of sales. Improved sales quality often starts with better targeting plans. A well-planned Facebook marketing effort will give you a better chance of reaching your target audience. Don’t stray from what you know. Focus on your resources and practices that have worked before and use the Facebook platform to maximize your reach.
Add more value to your brand. Treat Facebook as your go-to source of information so it’s easier for your audience to stay informed about your brand and your industry in general and easily access the information they may need at any day.
Know the mechanics of your industry. Ever wonder why your competitors are always one step ahead? That’s probably because they are maximizing the resources provided by social media monitoring tools. With these tools, you can track, monitor, listen, understand, and even report social conversations happening around you and your business, your competitors, or the industry as a whole. Always listen to what is happening around you before speaking up as a brand.
Shoot for smarter growth. Put a limit to your expenditures and take every opportunity to increase acquisitions – a formula that works for every successful business. Social media platforms, especially Facebook, can help you in each of these areas. Your ad spending, social media selling, audience reach, or improving targeting, the right Facebook marketing strategy will lead you to your business goals.
This post on how to use Facebook business page offers fantastic tips. Check it out!
Learn more about the importance of social media on your business with this checklist. Or if you want more traffic from social media and Google, look into our Social Media course.
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