What is A Social Media Content Calendar?

Let’s say it’s World Friendship Day but you didn’t know about until you came across a competitor post about friendship and special offers. The natural thing to do is to panic because you didn’t prepare catchy content to post or a special offer for your customers. But hey, no big deal, you can still think of something… or anything!
And then you check the comments section. People are ecstatic about it, posting pictures of them with their friends or funny and memorable best friend stories.
It’s getting lots of likes, getting shared on their accounts while several friends are being tagged. The post is getting a lot of attention and is reaching more audiences effortlessly. BUT, it’s a competitor post.
The competitor is getting all the attention and you’re there anxiously thinking of interesting content to post right away. One that will grab attention. One that will bring traffic to your page.

The Power of Social Content Engagement

Apart from keeping up to date with relevant holidays, it will also help you stay active online. It makes you consistent with posting relevant, informational, or factual posts. By being consistent, you are promising to continuously feed the followers with engaging content without actually making a promise. It becomes habitual which will make followers look forward to your next posts.
It will also help eliminate the possibility of forgetting to post content on your other profiles. Because you have a calendar, you can schedule posts in advance.
Another advantage of having a content calendar is finding the right mix and tone to your posts. Don’t just post about your business, what is on sale, or what new products are your brewing. No one wants to keep following a page that only talks about the business. It becomes boring.
Add some color to your posts by curating articles, images, and videos from your industry. Talk about personal interactions with customers, answer common questions often asked by new customers, or share a screenshot of interesting follower comments from your other posts.
And more importantly, with a calendar, you are keeping a record of the published content. By doing so…

• You can avoid posting the same content which can be annoying to your followers.
• You are prepared and the posts are fully optimized to serve its purpose.

Create a Content Calendar

With a structured format for posting regularly, you’ll never miss an important date online. There can be a lot of reasons people around the world celebrate.

#NationalDogDay
#SiblingsDay
#EarthHour
#TeachersDay
#MentalHealthAwarenessMonth

Keeping track of all these special days that people love to celebrate can be difficult, this is where creating a social media content calendar comes in. This is where you plan ahead so you don’t miss out on important social events.

Social Media Audit

Before you start planning your content and posting schedule, take a look at your current strategy on social media for business. On what platforms are you active? Which ones are giving you a better audience reach? How often are you posting content in these accounts?
You need to know where you are at with your social profiles. Make sure you can access all these accounts with an active username and password. If you can’t do it, assign people you trust to handle these accounts.
These are valuable information you can use as a basis for your future planning and scheduling.

Check Previous Posts

Do away with out-of-date content. What seemed to be intriguing a few months back, isn’t as appealing now. Some content, though old and outdated, can be edited and updated. Maximize these as it will help save time and effort on your end.
Check out old posts that got a lot of attention. What was the content about? How was it presented? It will give you an idea of the content that followers are most interested in. And then, there are the competitor posts. Be mindful of the competition’s posts, it might help you create better content.

Posting Frequency

You’re done with social media and content audit. Next is determining the frequency of your posts on each social platform. Decide which post goes up on which day, on which platform. Decide how often you need to post within the day, whether some days will have more posts for the rest of the week. This will shape the bulk of your content calendar.

Content Ratio

Categorize your content. Is it self-promotional, user-generated, or curated? It can also be categorized by its type: blog post, announcement, infographic, or video. It’s all up to you and the resources you have at hand. If you want to focus on posting videos and some blog posts, then make sure that the social calendar reflects this goal. Labeling your content is up to you just be sure that they are descriptive and easy to follow.
It is a lengthy process, one that requires patience and perseverance. You have to be observant and sensitive to your followers’ interests. After all, it’s for them that you’re making a social media content calendar.
Visit the Neovora page for more fun and easy to follow online platform tips. Check out our social media services as well!

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Easy Social Media Marketing Strategy Steps

When planning your social media marketing strategy, don’t go for broad or unattainable plans. Make it brief but comprehensive. Simple but with long-term measures. Be specific so that every strategy execution is analyzed and calculated, threading through action steps already identified and decided.

For every post, re-post, like, share, or comment, make it count. Each action taken by the by existing clients, followers, prospects, or the target audience, in general, can be of an advantage to the business. So make it count. Maximize the individual potential of each audience engagement.

Where to Start With Social Media Marketing?

Being active and responsive to the audience, putting out content to inform or trigger social engagement is the second half of any social marketing strategy. It always starts somewhere else, a good marketing plan.

Know Your Audience

By knowing what your audience and potential customers want to see on social media will point you in the right direction when creating content that they will comment on, like or share. It will help you conclude which product you are offering will sell to these audiences. It will also help in conceptualizing new products as the business grows and expands.

Social media analytics will help you determine what the target audience is searching for on the internet, what are the latest trends, the hottest selling products, and even which age group searches what. These tools help you refine your marketing plan and come up with better social content.

There are different analytics tools out there.

• Keyhole – It “shows you when your users are most active, so you get to see your audience’s best engagement days and times.”
• Hootsuite – “Automatically schedules and posts content for you, freeing up more time to engage with customers.”

For a more platform-based analytics tool, check:

• Audiense Connect, Followerwonk (Twitter)
• Iconosquare (Instagram and Facebook)
• Tailwind (Pinterest and Instagram)

Know Your Competition

If you’re in a competitive business, most likely, your competitors are already into social media marketing. Don’t get distracted and learn from what they are already doing to promote their brand.

Conduct a competitive analysis. It is an evaluation of what the competitor is doing well and not doing so well in their marketing efforts.

It will help you learn which platforms they are active in, what type of content engages the audience more, know what strategy is working for them to pinpoint the loopholes in your own marketing strategy. Moreover, it’s another way of spotting opportunities for growth. For example, if the competitor markets their business by posting professional photos on Instagram but isn’t doing much on Twitter or Facebook. Then you can work your way on these two platforms, instead of trying to take the audience from an already performing brand.

Take note of competitor accounts and how they use industry keywords. Over time, there may be a shift in how these mediums are used and how these changes affect the competitor’s online presence. Watch out for these changes as well for it may benefit your business or affect your marketing plans.

Know What’s Working

If you’re already using social to market your product or service, re-examine your current marketing efforts. Pause for a minute to examine what you have done and accomplished so far.

What part of your marketing plans has worked? Which ones aren’t? Which platform does your prospect use more often? Compared to your competitors, how effective is your social media presence?

By getting factual answers to these questions, you will have a better view of how effective your marketing plan is. Or if you are working with the right plan. By knowing where you are at with your strategies, you know which platforms will give you the best results, which ones you should keep improving to reach more audience, and which social is just a waste of time.

With a lot of information to acquire, facts to analyze, and numbers to digest, creating your own social media strategy plan and sticking to it can become an overwhelming task. Especially when the business is growing and in need of more online exposure.

Neovora is an expert in social media marketing. We offer businesses the opportunity to grow their business using proven strategies that produce positive results and marketing tools that target more audience engagement.

Visit https://www.neovora.com/ for more information.

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Customer Retention Strategies To Grow Your Business – Part 2

From Part 1 of this post series, let’s continue our list of retention strategies that worked for many businesses.

Company Newsletter

A company newsletter is a simple and cost-effective way of retaining customers. You can use email automation to send updates or offers to all of your customers at once. And, you can send the email using an RSS feed on a designated frequency, so you don’t have to manually update the content or remember to click “send.” Even though it’s simple, newsletters remind customers of your brand every time they open their inbox.

Deliver Your Promise

As the famous saying goes, “under promise and over deliver”, therefore, don’t promise customers what you can’t fulfill.

Not everyone succeeds in surpassing expectations, and some businesses fail to meet their customers’ expectations. When you promise something to your client, be certain that you have the means to deliver. If you say the personalized product the client ordered will be ready in a week, make it ready in five days or less. If you say a rebate will be given to the first 50 buyers in 24 hours, give the rebate just right after they make the purchase.

It’s a simple action plan, but to the customers, it exceeds their expectations. To them, you are going beyond your promise to satisfy them. That’s more points for you and your business.

Exceeding customers’ expectations will help in keeping them for good.

Listen to Customer Complaints

At a glance, addressing customer complaints is a waste of time. There are more important matters to attend to, like convincing new leads to convert to buyers or how to retain existing customers. It is the most logical business path.

But on a long-term perspective, customer complaints can open doors for business growth. Care to listen to their frustrations, their issues at hand. What made them unhappy? What did not work for them that worked for other customers?

This gives you a chance to see things you haven’t considered before. Complaints need your attention, so attend to them now.

Hire people to power your customer care department. Train them to be flexible, welcoming, knowledgeable, and most importantly, they must know how to pick up the root cause of every complaint. Use their dissatisfaction to your advantage.

Customer Education

Knowledgebase… community forums… These are some of the tools a company can use to openly laid down accessible and useful information to the customers. It is a long-term investment.

It is an extension of your products and services. It is going beyond your promise. Customers can use these tools when they need help, when they want answers but are too tired to call customer support or when they need simple solutions that can be found in Frequently Asked Question (FAQ) page on your website.

Customers are active and participative when they know they can gain valuable information from you, and not just from your product or service.

Get Started Now

Businesses in the online world compete to get more leads, convert more prospects, or become one of the best brands out there. Getting your hands full of things that won’t give you a definite road to grow your business is a waste of effort, money, and time.

Know where to invest your resources in. Neovora can lead you there. We have social media posting services and other marketing strategies that have worked for many businesses. Visit our page!

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