Thursday, September 26, 2019

Trends in Social Media Content – Part 3

Trends in Social Media Content – Part 3

This is the 3rd post in a series that offers new ideas for local businesses. Engaging audiences with fun social media posts is difficult, so we’ve collected the best ideas and are presenting them here. Check out the Part 1 and Part 2 of this post for more fun ideas.

9. Throwback Thursday

ThrowBackThursday is most popular on Twitter and Instagram. It’s used to show some memories from days past. Use it to recycle some old content, an event, an award, anything worth reposting.

#TBT is the hashtag that people use to mark the fun or unique memories they have. Here are some ideas of what to post on #TBT.

  • Share an old event you hosted
  • Old business cards, logos, offices or storefronts
  • Post baby photos of your team
  • Photos of past projects
  • Repost old advertisements
  • Post customers having overcome obstacles (with their permission)
  • Fun and relevant fact about your business
  • Awards or recognition

social media content ideas

10. Video Testimonials

Having your clients and customers advocate and promote your brand is the best form of marketing. Your prospects are looking for reviews and confirmation that you are the correct choice, and videos are atop the list of things that help convert them.

Ask satisfied customers if they would help you grow your business by recording a quick testimonial about why your brand is the best option among the competition. You can shoot them on your phone, a camera, and make it a quick thing if you like.

Or you can have it be more professional and have a tripod, a nice backdrop or something that you are proud to post and display on the web and on social platforms. Good locations can also be industry events, conferences, or right in the middle of you delivering the product of service.

social media posts examples

11. Social Media Takeovers

A takeover is a fun option for brands that have access to influences, industry experts and others within your community with a large following.

The person who takes over your account will make posts, stories, videos, or anything that is their style to highlight your products or services.

This is fun because it shows your business from an outsider’s eyes, allowing for new avenues of communication. It also can bring your business into the eyes of more people who would otherwise not notice you regularly. These work extremely well on Instagram.

Examples could be:

  • A local celebrity taking update posts on Instagram stories for a spa
  • A professional athlete taking over the social media stories for a local gym or supplement store

When selecting this option, here are a few key steps to making sure it is successful:

  1. Decide who is going to take over- Are they famous/popular? Is their network a crossover of yours? Does it bring new audience into your sphere?
  2. Select the network. In what type of media does this person excel?
  3. Set criteria. Establish objectives, develop an outline, determine content material, set limitations.
  4. Set permissions for their access.
  5. Align goals. Make sure both parties will benefit from the arrangement.
  6. Promote the event. Ramp up the excitement, tell your followers what is to come so that you can have people waiting for the event.
  7. Monitor the results. Was it a success? Did you get above average engagement? Conversions? Followers?

This is the end of our three-part series. Hopefully, you get some social media ideas for local business. These trendy and innovative tools are a great way for you to develop your following and increasing engagement and ultimately conversion into clients.

Find out more about Neovora and the social media posting services we offer.

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Monday, September 2, 2019

How to Get Onto Social Media – Quick Strategy Guide

How to Get Onto Social Media – Quick Strategy Guide

We all know social media is here to stay and needs to be a big part of your strategy to get new customers and build relations with existing ones. If you aren’t already working with social platforms, and are wondering how to improve social for your business, the best time to start is now.

Here are some tips if you find yourself in the situation of wanting to increase your presence online.

1. Decide what networks to use.

There are hundreds of social networks out there, and you probably already know what is ideal for you, especially if you are in a niche that is rare or sequestered. But for the most part, you want to be on the most popular, to get the biggest potential audience. Consider visiting these networks:

  • Facebook: Most users, best advertising platform, highly specific audiences you can target with some work. It helps to generate leads easily and comes in an affordable package.
  • LinkedIn: Business networking. It’s good for B2B and lesser for B2C. Allows you to build trust and authority.
  • Twitter: Perfect for businesses whose major audience is younger and when you want to break time-sensitive information.
  • Pinterest: If your business is visually based. Things like restaurants, clothing, travel, anything attractive in front of a camera.
  • Snapchat: Has the youngest audience. Use it for special offers, granting exclusive access, and using influencers to drive sales.

2. Have an objective in mind.

Perhaps you want to get more sales, have better relations with customers, get more prospects, get more reviews, generate client photos and content, have more web traffic, or go viral.

Start with the end in mind and work backward with a plan to get there.

3. Strategize.

Once you know the end goal, devise a plan to get there. What are your competitors doing? What are their objectives? How are they going about it?

  • Assign roles. Who will be involved? What do you need to do? How often will you be engaging on social media, where, and how? Who controls that?
  • Develop a calendar. What do you already have that you can use? What will you need to develop? What will it cost? How long will it take?

Know who your targets are and what they want to see.

how to improve social media for your business4. Device content plan.

Make a plan for your strategy. Plan weeks and months ahead, this way you have a unified message and can deliver it seamlessly. You won’t look at your clock and say “Oh, I need a post at 3 pm, what to do?”

Themes are followed, messaging is differentiated and continuous, and you will have lots of foresight.

5. Use Tools and Automation.

You’re busy. We’re busy. Minimize your workload and find tools and automation that makes it easy. Spending lots of time on social media will ruin your brain.

Postplanner, Hootsuite, Sprout Social, Buffer, BuzzSumo are among the ones we recommend.

6. Seek engagement.

Everything you post must have a goal of prospect and client engagement. Seek for them to:

  • Reply with photos
  • Reply with anecdotes, stories
  • Share information
  • Converse with one another
  • Answer questions
  • Make suggestions or recommendations
  • Tag friends

7. 80/20 Value/Sales

80% of the time you are delivering value: tips, tricks, news, and posting photos. 20% MAXIMUM of the time, you are saying “check our site”. Telling them about your new products, etc.

80/20 rule.

8. Don’t stop.

You will not go viral overnight. You will not increase sales by 100% in a week.

Social media is a slow game and needs to be perpetual. Be reliable, offer something for all of your future prospects, and monitor your channels every day to ensure you are following up on opportunities.

Tip: One to two posts per day on Facebook, as many as you want on Twitter, and about 10 on Pinterest all work.

9. Monitor the numbers.

Keep track of click-through rate, engagements, website visits, even overall sales and conversion. You will certainly increase all of these via social media, and you want to know which avenues deliver the most bang for your time.

About Neovora

We are social media experts and know how a strong online presence can spur growth. Get more information on social strategy and the best methods to increase conversion rates.

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