Friday, February 24, 2017

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

mobile-dedicate-site

Choosing A Dedicated Mobile Site Or Responsive Website For SEO

Speed dictates the fate of a website. As we gear toward faster-loading pages that are easier to navigate and more small-screen friendly to all users, developers are keen on keeping websites simple, light and fits into screens of all sizes.

Mobile Dedicated Sites are specifically designed for smartphones. They often stem from a separate URL (a good example is m.site.com) and are completely independent from the full website. The features and content added in these webpages are a fraction of what can be seen in the website, though it still provides valuable information to all users.

Responsive Website, on the other hand, is a development technique in which the system can automatically detect and adjust the web layout according to the screen size of the device on which it is displayed. Most of its web layout is intact but rearranged to fit into a smaller screen.

Both offer comfort and ease for small-screen users, but to business owners choosing which platform to use needs a lot of consideration. Local business can benefit from SEO Omaha and other mobile considerations. Learn more here.

Mobile Dedicated Site Requires Managing 2 Domains

mobile-dedicate-siteAn “m” site, to put it simply, is a downgraded version of the full website. Some of the features, functionality, and programming had been left out to keep it lightweight and speedy. According to this article the advantages of this set up includes:

  • Mobile version website will be fully responsive for desktop, tablet and smartphones.
  • It will also be fully mobile complaint and responsive.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. Because it includes extra pages and content, this can be beneficial for SEO if you have unique or different page copy on the “m” site. At this time the general consensus among SEO experts is that this is better for mobile ranking because Google sees it as a better user experience.
  • The “m” site is specifically designed for smartphones and will display better and load more quickly.

However, it doesn’t come with a disadvantage. In the same article it says:

The major drawback with a separate small-screen version is that you’ll need to maintain two websites. This can make for extra work when updating. Redirection of some kind, user interactive or automatic using a PHP or jQuery script, can be added. Because the “m” site is separate, the code is not lumped into a single site so how the css and html work is usually more easily understood.

Responsive Design Is A Lot Of Work

The best thing about a responsive website is that there is no need for a second URL, which translates to lesser number of developers on your team since the only focus is one website. You can keep the same domain and almost everything stays the same except for the coding at the back-end.

More advantages of using responsive website, also from the same article, are listed below:

  • Responsive design, if coded correctly, will check as mobile compliant.
  • Top level site will be fully responsive for desktop, tablet and smartphones.
  • Good for mobile ranking. Passes the Google Mobile-Friendly Test. The top level homepage will be mobile for better SEO. Because it is less specifically tailored to small-screen it may rank slightly lower than a mobile version sub-site.

And it’s disadvantage is “It’s more restricting and difficult to work with. The design and load speed is more easily compromised by adding 3rd party applications and widgets, too many Google Fonts or images that are too large and/or do not include responsive widths. In most cases the webpages will include double the normal site code.

How Do You Conclude?

Aside from considering the amount your will be spending to your team of developers to maintain the website, the number of developers needed, and the kind of website you want them to develop and maintain; first take into account the overall impression of the future user on the website.

If the market you are trying to penetrate are mostly small-screen users or if the content that needs to be published are mostly large files, it matters which type of website will serve your purpose better. With this in mind, there is no use developing a mobile website if the pages just aren’t compatible in a compressed and lightweight programming.

Our lead generation efforts in SEO Portland haven’t gone to waste since we established what needs to be done and provide skillful advice to our business partners.

And if despite the facts presented above you’re still unable to decide, let us know. There’s still more room for you and your developing team on our circle of web marketing and lead generation in SEO Omaha. Free up some load and join us!

 

The post Choosing A Dedicated Mobile Site Or Responsive Website For SEO appeared first on Neovora.

Monday, February 13, 2017

6 Benefits Of WordPress CMS In SEO

SEO Portland CMS

 

6 Benefits Of WordPress CMS In SEO

WordPress started out as a blogging platform before evolving into a full pledged Content Management System or CMS. Online marketers and web publishers around the world are able to power their websites and blog without difficulty hence then.

It is a popular CMS that has SEO friendly URL structure which basically explains why it has become most-used platform. It has been designed and continuously updated to match Google’s algorithms, therefore WordPress domains can be easily indexed by Google leading to greater chances of appearing on the top list in the search pages.

Our efforts in website structuring and content publishing in local SEO Portland initiatives include simple yet high ranking online business in the local market. There is no denying how powerful CMS is in creating a path for better looking and profitable websites.

How CMS Gets Things Rolling | SEO Portland

SEO Portland CMSThe main objective of this blog is to enumerate the benefits of using WordPress as a CMS tool and that’s what we will do. Let’s dig into them right now.

Adding Content

This one is definitely a priority. With WordPress, adding content is easy. You do not need to be an HTML guru or a coding expert to be able to build your page, the platform has that configured for you, ready to use whenever you are ready to publish.

Your job is to develop a content that will latch onto the readers like a hook in a fish’s mouth. There is no escaping, no running away. Get them hooked with your content and let WordPress handle the back-office job.

Customisable Permalink

One magical rule in SEO is the appropriate use of relevant keywords. With this platform, including some important keywords in the URL will make it easier for Google to configure which topic your website is trying to be indexed to. Adding such keywords doesn’t require hours of intensive coding, it is easy and instant.

Plugins

Not so surprisingly as it is a very convenient publishing platform, WordPress has a huge library of plugins (probably not just thousands, but millions) which will boosts your website’s overall functionality. This wide selection of plugins also helps web developers customize every page in any way they envision it to appear and targeted users are presumed to have better navigation experience as an end-result.

There are plugins to help you:

  • Integrate with social media
  • Convert your site into an online store
  • Turn it into an interactive portal
  • Promote travel guides
  • And so much more…

Templates

The computer world has seen how templates can ultimately cut down the amount of time a web developer needs to spend on building a page or website. In the platform’s homepage, a lot of ready-to-use graphic templates are available which will hugely affect or change the appearance of your website.

Most of the templates are free. But there are some with a price, those with more advanced coding, structure and added functionality.

Clean Code

A clean code basically minimizes the effects of third parties adding malicious parts to the existing codes. Compromised codes can be spotted by Google which then triggers this search engine to apply a warning in the search engine results pages about the affected site.

You wouldn’t want your website to be infiltrated by unwanted third parties, especially if such intrusion poses security vulnerability.

Field Customization

One of the beauty of WordPress CMS is that as a web developer, you have the option to customize every page in whatever form or appearance you want to achieve. Adding fields can either be done manually or with the use of plugins.

This option allows you to add more blog pages, subpages, and subpages with additional labels, categories or descriptions.

Learning the Benefits Of Using WordPress for Your Business Blog is an opportunity you shouldn’t miss!

Get Ready For That Big Break With CMS

The benefits you can get from using WordPress CMS in search engine optimization isn’t limited to six, there is much more and you will be able to identify them once you get the hang of developing your own pages, or you may probably have seen more.

It matters that you know how content management can get you the desired results for your site. Both SEO Portland and SEO Albany had been working closely with local clients while building sellable websites that aims to dominate the local market, and we see it happening really soon.

Join our team and let us venture in this exciting adventure that will surely get you moving to next phase of your goals!

 

The post 6 Benefits Of WordPress CMS In SEO appeared first on Neovora.

Thursday, February 9, 2017

Google’s AMP Signifies The Change In Mobile Interface

albany-seo-amp

Google’s AMP Signifies The Change In Mobile Interface

Have you noticed just how much faster some websites load than others on your mobile device? Do you often end up scratching your head when some webpages are frustratingly slow loading?

These varied load time experience is often due to Google’s Accelerated Mobile Page (AMP) Project launched on the last quarter of 2015. With this, online publishers, marketing firms, and technology companies can now provide impressive mobile experience to tablet and smartphone users across the globe; thus giving Albany SEO integrated companies more opportunity to provide better assistance to local websites.

What Exactly Is An Accelerated Mobile Page?

albany-seo-ampIs this another complicated application that could stress out web developers overtime? Definitely, no! Taken from the AMP page itself, the program is explained clearly below:

It is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

The AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. Though most tags in this project page are regular HTML tags, some HTML tags are replaced with AMP-specific tags. These custom elements, called AMP HTML components, make common patterns easy to implement in a performant way.

The AMP JS library ensures the fast rendering of these pages. This library implements all of its best performance practices, manages resource loading and gives you the custom tags mentioned above, all to ensure a fast rendering of your page.

Among the biggest optimization is the fact that it makes everything that comes from external resources asynchronous, so nothing in the page can block anything from rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors.

The Google AMP Cache can be used to serve cached AMP HTML pages. This is a proxy-based content delivery network for delivering all valid documents. It fetches AMP HTML pages, caches them, and improves page performance automatically. When using this, the document, all JS files and all images load from the same origin that is using HTTP 2.0 for maximum efficiency.

How Does It Achieve Its Speed?

For a start, there needs to be two versions of a webpage – the original content that the users will typically see and the the Accelerated Mobile Page version of the same page. Since this program doesn’t allow form elements and third party JavaScript, the website won’t be able to use on-page comments, lead forms, and other ad-ons most website usually have on standard pages.

Rewriting the site template will likely happen to accommodate the restrictions. By minimizing more codes, commands, and ad-ons, a website can drop down some of its weight, which would result to faster load time for webpages. Multimedia must be handled differently.

We have the amp-img element when using images and must include an explicit height and width. If the images are animated GIFs, amp-anim extended component must be used. And like how images are treated, videos hosted via HTML5 must use amp-video, but for embedding YouTube videos, there is a different extender component, the amp-youtube.

Find more in this helpful article.

With so many restrictions, what happens to the marketing revenue?

Due to the increase in the number of ad blockers, it has become more difficult for marketing experts to monetize through ads. However, many websites have found that improving website load time is one effective solution to attracting more visitors.

Viewer retention is also made possible in local lead generation as our SEO Worcester clients know.

AMP is perceived to be a solution to this issue. One of the goals of the project is to ensure effective ad monetization on the mobile web while ensuring a realistic, more user-centered approach. This means the project provides support for the wide range of ad formats from marketing agencies and technology companies.

This significant change in the mobile interface will generate revenue to online marketing and lead generation since speedy and mobile friendly websites tend to generate more views. Our Albany SEO will continuously work with local business and market to enhance the AMP experience of not just the page users but the web developers as well!

The post Google’s AMP Signifies The Change In Mobile Interface appeared first on Neovora.

Mobilegeddon | Mobile Friendliness For Knoxville SEO


Watch on YouTube here: Mobilegeddon | Mobile Friendliness For Knoxville SEO
Via http://www.neovora.com

Friday, February 3, 2017

Codes: The Bulk Of Bloated Coding

greenville-seo

Codes: The Bulk Of Bloated Coding

greenville-seoCoding, in communications and information processing terminology, is a system of rules that convert information (words, sound, images, or videos) into another form or presentation through a channel or medium.

It is the brain, the nerve cells, and the backbone of every page, link, website, and everything else that is uploaded and downloaded in the web. This is a valuable set of texts, symbols and commands that makes online marketing, website building, and web surfing possible. As a top Greenville SEO, we know the value of an effective yet thinly-sized command in online marketing.

But coding can be as simple as a plain sentence structure or as complicated as a DNA pattern, sometimes a set of codes can either make a website stand out and gain exposure, or fail to attract viewers due to inappropriate or overly written codes.

Why Codes Drag A Site Down | Search Engine Marketing 101

Before an action can be taken to reduce code bloat or eliminate it altogether, there needs to be an understanding of what causes the heavy bulk that slows down the site. There are two common culprits of code bloat – programmer derived and computer native compiler.

A few examples of programmer derived code bloat are:

  • Overuse of object oriented (OOP) constructs
  • Incorrect usage of design patterns
  • Declarative programming
  • Excessive loop unrolling
  • Excessive use of multiple conditional If statements

And below are a few examples of native compiler bloat:

  • Redundant calculations
  • Dead code

So if you find your website running slow- probably because of bulky coding, it is important to optimize its performance as much as possible.

In doing so, you do not just enhance the chances of a site’s page speed and loading time, you are giving yourself more room to add more content on the site to give it more value, thus increasing its viewership. This link will give you more details on what keeps your site slow.

Trim Down Then Optimize For SEO Gains

Do you really need to add that much white space for a better readability? How about those extra commands that isn’t necessarily needed at all times? Those extra set of words that add weight and causes a lag in the site, do you really need them?

The first step to trimming down the complicated coding on your website is to determine which functionality and features are more crucial to the success of the site and which ones attracts and are usable to your visitors. Experts in SEO Round Rock are keen in keeping a well maintained and easy to navigate webpages.

Like WordPress for example, notice the number of plugins you see on a page. On your own WordPress site, how many plugins have you added? In a series of blogs called Keeping WordPress Healthy written by Rian Orie, his simple explanation of the concept goes like this:

Let’s say you want to add a banner slider to your site. It’s easy enough to do, right? Just find a plugin and voila! Instant gratification; however, did you notice that banner slider just added a stylesheet, web font, and two scripts to your site?

Also, did you notice that your other plugin – you know, the one that adds the social buttons to your posts – added a stylesheet and script, as well? Installing a plugin is fast and easy, but you’re likely slowing down your site every time you add one.

No matter how small of a feature or enhancement is added, it may cause a lag. Consider and prioritize what you really need.

Adding Less Works Just As Fine

In the same article Orie also explained how less coding can actually do more help and betterment on your pages.

Instead of just blatantly installing every plugin you can find, perhaps you should spend some time thinking about what they do for the site. In doing this, there’s a chance that you’ll find that better choices can be made.

I’m not saying don’t use plugins, or don’t use insert your plugin here. Instead, I’m saying to think about a plugin before you click on “Install.” Don’t just add them because they add a small improvement to your site, they might do more harm than they provide gain.

So remember: make the right choices. Focus on figuring out if you really need that plugin or feature.

If improving SEO is your goal, simple coding changes made to your site may do the trick.

 

The post Codes: The Bulk Of Bloated Coding appeared first on Neovora.

Friday, January 20, 2017

How To Drive Site Traffic On Top Of SEO Digital Numbers

Worcester SEO

How To Drive Site Traffic On Top Of SEO Digital Numbers

Increasing site traffic, doubling the numbers as the site gains popularity, and hitting hundreds of thousands of visits per month are what Worcester SEO consider to be a coveted success story for every website that is aiming to achieve better online visibility.

It is perceived to have a greater impact on revenue acquisition in online marketing, to improve site popularity that leads to higher page and domain authority, and it certainly leads webpage links in the first page in search engines. Site traffic isn’t just a number, it is a lifeline that supports the longevity of a website.

Neil Patel’s blog post clearly states: “Traffic that is highly targeted is going to generate a better ROI than traffic that is not. High traffic numbers can be a great thing, but if the traffic isn’t targeted, the numbers are just vanity metrics. 1000 untargeted visits is not the same as 100 targeted visits.”

Other Means To Drive Traffic Growth

Worcester SEOSEO is undoubtedly the key driver in gaining traffic for a website. Most lead generation campaigns rely heavily on search engine optimization to work wonders for the website, just as how SEO Wilmington has continuously attracted more site visits for its local markets.

But what if your SEO efforts aren’t showing much change on your numbers? What if these much needed numbers are looking like they aren’t changing soon? What else can you do you to improve site traffic?

There are several steps to help improve the performance of your website’s search ranking.

Online Promotion

Without a doubt, online ads can instantly generate hundreds to thousands of clicks on your website, with the right tool and the constant innovation of promotional platforms, exposing your website in front of the right people has become more feasible.

In the same blog from Patel, he explained how to create a profitable ad. Here is an excerpt:

However, if you want to generate traffic using online ads, it is important that you know, beforehand, how you’re going to make money from this traffic. Odds are you don’t have a bottomless pit of money. You need to find a way to generate an ROI from your ads, if you want to advertise sustainably in the long term.

This big challenge can be broken down into two separate ingredients. Advertising something that people want is the first ingredient. And, creating effective ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads ­– the targeting of the ad and the design of the ad itself.

The design of an ad includes the copy and the image. If you want to get better at designing ads that will generate clicks, study some of the ads that your competitors are running.

The Skyscraper Technique

This technique was popularized by Brian Dean as an effective way to increase audience on your site, thus improving traffic. It includes four straightforward steps, which are:

Step 1: Find link-worthy content around a topic with search volume

Step 2: Make something even better

Step 3: Reach out to the right people to generate the links needed to rank

Step 4: Repeat with a new topic

In order for your website to stand out between the sea of successfully ranked webpages and the pool of high authority websites, you need to create a content that is at par, if not better and more information packed than high ranking pages. Only then will you be able to improve the traffic in your pages and your website entirely. A case study done by Ahrefs can shed more light.

It All Boils Down To Hard Work

Patel also mentioned: “When writing a piece, it is essential that you provide ‘how to’ instructions for the people that are reading, so that they can achieve similar results. This raises the value of the content, and also makes the site look better.”

Nothing beats a good content and this is what Worcester SEO specialize in. This is what usually drives visitors, mostly readers to visit your site, and possibly navigate throughout the pages if more content piques their interest.

Investing in a good content is the surest way to increase site traffic. And of course, the all time favorite webpage interlinking.

 

The post How To Drive Site Traffic On Top Of SEO Digital Numbers appeared first on Neovora.

Wednesday, January 18, 2017

Title Tags | The Power Of Keyword-Rich SEO Titles In 2017

Bridgeport SEO

Title Tags | The Power Of Keyword-Rich SEO Titles In 2017

Visitors, when searching for a page or content, doesn’t type the website name or address, they simply key in the words that best describe the topic they want to look into. A short set of words or a complex sentence typed in the search box hold the power in pulling up the exactly matched, keyword-rich tags.

Online marketing and lead generation Bridgeport SEO has seen the gravity of effective title tags on articles, content, and blogs; and how much visibility one page could get just by putting in a few sets of relevant words.

These words, title tags as they are technically termed, are the main texts that best describe a webpage content. It had long been considered an important on-page SEO element which mostly appear in three key places – browsers, external websites, and search engine results page.

Setting Tags Apart And Where To Look For Them

Bridgeport SEOWe can simply name these tags according to their use and where they are placed in a page, yet they still provide overall influence in the ranking of a page in the search engine results pages (SERPs).

  1. Title Tags – This will provide an overview of what the user can expect to find in the page before actually clicking it. Though Google’s shift toward semantic search no longer promises better ranking for keyword optimized titles, it still offers better chance of page visits.
  1. Header Tags – This refers to the HTML markup used to determine the headings and subheadings within the page content from other text types. The use of H1 headers has seen an increase of 4% by 2015, based on the study about the Search Ranking Factors done by Searchmetrics. This goes to show that Headers are still an asset in webpage building.
  1. Contextual Tags (Blog Post) – Blogging platforms like WordPress provide developers the ability to add contextual tags to posts. These blogging platforms designate these words to classify and better organize information to provide visitors a list of posts grouped together by specific set of topics.

However, it doesn’t necessarily improve the site’s searchability and ranking, yet the tags are still being ranked, which equals to better traffic rate for the site. SEO in Greenville keeps a balance in proper tagging and contextual headers.

Optimizing Titles For Better Search Ranking

As we have pointed out in this article, headers still play a crucial and viable role in search ranking and improving traffic. Experts have piled up several critical recommendations for search engine and online presence goals.

Length and Word Count

For Google, the ideal length is between 50-60 characters. Although a longer title isn’t prohibited, in the search results longer titles are usually cut short and replaced with an ellipsis “…”, an indication that the title had been cut off, but with no significant effect on a page’s ranking.

Longer and keyword-rich titles often work better for social media sharing and is beneficial in ranking purposes in search engines. The bottom line is better written titles that gets more clicks should be the main focus rather than obsessing over its length.

Significant Placement Of Keywords

Aside from adding relevant keywords in the title, whenever necessary and possible, placing the same important words near the header, usually at the first paragraph, adds higher potential of better placement in SERPs. This will also give visitors a better overview of the page content, thus encouraging them to click the link leading to the page.

Branding Right

Similarly close to Bridgeport SEO social media marketing, adding the brand name within the header has proven to have vastly attracted more visits compared to brandless titles. However, this is only seen effective if the brand being marketed is popular and well-known.

It is recommended that more popular brand names should come before the keywords, usually at the beginning of the title. Less popular brands may be placed after the relevant keywords.

Emotional Connection

When the first few words a visitor read sounds bland and distant or doesn’t convey the right emotions, they are less likely to click the link. With the right set of words, backed up by positivity and convincing lines, it is the surest shot at gaining more page visits. Make that connection and make it work!

 

 

The post Title Tags | The Power Of Keyword-Rich SEO Titles In 2017 appeared first on Neovora.