Monday, January 16, 2017

Balancing Anchor Links Through Perceptive Link Type Optimization

Wilmington SEO

Balancing Link Building Through Perceptive Link Type Optimization

While it is important to optimize a website’s content to improve site traffic, practicing an effective link building strategy holds the same weight when in comes to giving your site a boost.

In March 2016, Andrey Lipattsev, a Senior Quality Senior Strategist at Google confirmed that links, content, and RankBrains are the top three most important ranking factors in Google search. This only supports the amount of attention SEO has placed on link earning.

Typically, when interlinking, hyperlinks of other websites with high Page Authority (PA) are acquired and added somewhere on your own. Hyperlinks provide a way for users to navigate between pages easily. With the network of pages being established, search engines use these connections to crawl the web, the links between the individual pages, and the connection between the entire website.

There are many techniques for building links used by many SEOs as they spend time on developing their own site well. Also, knowing where to add these page references and which type of link to use can significantly improve the content of your website.

Categorization: Where To Add The External Connection

To successfully add external links to your page, the key step is to determine the most appropriate anchor text that should blend in well in the content. An anchor text is the clickable text in the hyperlink and must be relevant to the directed webpage.

So, how do you determine the which link type is needed on your page? First, we define the different types and its optimization per content.

Brand Names

This type is one of the most natural type of anchor links, natural in a sense that it is not keyword optimized for SEO use. Given its name, the anchor texts are basically the name of the product, service, or company.

Wilmington SEOLet’s take for example Wilmington SEO. The page content could be about lead generation, digital marketing, local SEO, or market research; yet the anchor text can simply be Wilmington SEO. It is straightforward and doesn’t use generic words.

Naked Links

This is also considered a natural type of anchor channel, where the anchorage text is the website itself. It is easily available and accessible. A good example would be: http://www.neovora.com/wilmington-seo/

However, it doesn’t offer much SEO value. SEO Tulsa experts recommend about 10% of naked links usage throughout the page.

Generic Texts

Generic links are commonly found in non-SEO articles. It is also considered a natural type. It comes in countless forms, using generic, non-specific group of words such as “click here”, “more on this page” or “learn more here.”

LSI Keywords

Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in a content. This one is heavily dependent on the target keywords or closely similar texts.

A set of words which can be the exact match or closely related phrase of the target keyword is used as the anchor text. This is essentially an unnatural or hybrid anchor link. SEO often refer to this as being semi-optimized.

The varied choices can give the site developer more chances of producing a content of great value where anchor links are prioritized according to its importance in driving traffic and boosting search ranking.

Anchors Still Influence Search Rankings

Anchor text linking to a page is being used by search engines to indicate a certain page’s topic, this is where adding appropriate keywords is a make or break point. The more links point to a certain page, the more reason Google or other search engines will have in ranking the page to be an exact fit for the searched words or keywords.

But of course, search ranking in SEO is never this simple. Wilmington SEO has seen the complexity of its algorithm and the unpredictability of its ranking. Your best bet is to stick to the link building tips provided by the experts to ensure better positioning for your website.

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Wednesday, January 11, 2017

The Missing Piece In Authority Link Building

Tulsa SEO

The Missing Piece In Authority Link Building

Popularity isn’t just for celebrities, politicians, businessmen, and internet personalities. Like most well-known figures, websites rely heavily on popularity to gain more viewership and develop page authority links.

For search engines such as Google, through the use of sophisticated and cutting-edge link analysis, determining which pages are related, and where and how far this relationship goes can take in just a matter of minutes. Tulsa SEO has tested marketing strategies that promotes better searchability.

Search Engine crawlers visit a site and collects all information it could get before feeding it back to its database. It also collects all the pages linked to a page in the website and will probably follow these pages if they are internal links. Learn more on How Search Engines Process Links.

Gain Authority Through Trusted Pages

Tulsa SEOExactly how important it is for a website to get linked to a popular site page with authority? Before we dwell into the steps to help gain more credibility on a webpage, it is important that we understand what an authority link is and why it even exists.

Let’s take for example treating a scar on your arm. Would you rather listen to the advise given by ten people who have had a similar experience than listen to a dermatologist who has the expertise and training in treating scars?

Of course, you would trust an expert advise. This is basically how authority linking works. If your webpage is linked to trusted sites such as Huffington Post, Forbes, Google Blog, and the likes; then it is expected that search engines will give your website a better ranking, which entails that your pages are influential enough and is certainly not a spam.

Page Authority (PA) or a score used to predict the overall ranking of a website in the search results offer valuable assistance to web developers. Unlike Domain Authority which predicts a domain’s ranking, PA is on a page to page level.

Web developers often put great consideration in PA scores to determine which pages within the site needs improvement and how to improve them basing on the competitor page with better ranking. This is a practice in SEO Bridgeport which brought in positive results. By downloading the Moz Toolbar, you can easily check the PAs of your webpages.

Begin Building The Page Links

Now that we are clear on what PAs can do for your site pages, let us talk about how to begin building a page that will make your website more credible.

Attract Links

Optimizing a page one at a time is a good place to start since PA measure the ability of a page to rank. One key step is to produce a quality content; one that is well crafted, longer and informative, and contains topics that naturally attracts links.

More in-depth content typically will serve as a resource for your readers, to bloggers and journalists covering the same or a similar topic. The more links from your webpages is being used as a resource or supporting facts, your PA number will certainly rise, which is exactly what we should aim for.

Distribute And Redistribute

When one or two pages starts gaining better Page Authority score, it doesn’t necessarily mean that the rest of the pages in the website will follow suit on its own. The same goes for Domain Authority on your website, a high DA doesn’t spell high PAs for the individual pages.

The trick is to distribute and redistribute page links all throughout the website. Interlinking page links will bring in more visitors to navigate throughout the site, instead of just leaving right after landing on a particular link.

Talk Sensible Topics

In-depth content can be used as a resource for readers and writers, we have established that. But this isn’t the only reason why a meaty and juicy content is important.

By covering more relevant topics and twisting every angle possible, you are giving the website volume, which is needed to gain authority and trust from its readers. The bigger the readership grows, the better. Get more ideas on this article.

Lean Right Before Turning Left

There is no strict or step by step rule in promoting your website and webpages. But understanding the basics and learning simple tricks will give a better head start. Lean toward the right direction before you spiral down after turning left and let Tulsa SEO guide you.

Remember to always check for relevant items on the search page, the top ranking competitor links, and your overall website content. Keeping tabs of everything and anything won’t stir you away from better Page Authority scores.

 

 

 

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Friday, January 6, 2017

Get Better Page Speed By Improving Your Time To First Byte

Round Rock SEO

Get Better Search Ranking By Improving Your Time To First Byte

The needed time for the webpage to load actually matters and has a big part in putting a site in a higher ranking spot, which will eventually lead to a better exposure of the website itself.

The Time To First Byte (TTFB) is commonly used by search engines such as Google and Yahoo to improve the search rankings since TTFB helps web pages respond faster to the request, thus making it usable before any other site would be able to. This has been one of the target focus of the Round Rock SEO, which has been effectively improving load time for most of its sites.

So, how do you improve your TTFB and get better search results standing?

Figure Out The System And Understand What It Does

Round Rock SEOBefore you start relaying on a faster TTFB, first you should understand the underlying clause to its functionality and how it actually works on the background to make your page load faster. SEO Knoxville is a great page to be seen as an example.

In an article by Billy Hoffman for the Moz blog, he mentioned three components that affect TTFB. And these are:

  1. The time it takes for your request to propagate through the network to the web server
  2. The time it takes for the web server to process the request and generate the response
  3. The time it takes for the response to propagate back through the network to your browser

To improve TTFB, you must decrease the amount of time for each of these components. To know where to start, you first need to know how to measure TTFB.

There are many tools that help measure the Time to First Byte, but the most accessible and convenient to use is the WebPage Test. Simply visit http://webpagetest.org where you just select your location (a match to your user profile), then run a test against your site.

After running a test, when the result returns a slow TTFB, your next move is to figure out what is causing the slowness and what can be done to improve it. One important component in optimizing this system is to understand how “latency” can affect the loading time of your page.

Latency

It is simply defined as the amount of time needed to transmit a piece of data from one location to another. It is commonly perceived that once you have a faster internet connection, latency is usually low.

However, Round Rock SEO has proven otherwise. Researchers have figured out that this isn’t how latency works. This is because the loading time of your page doesn’t depend solely on how fast your internet connection is, it matters where the source is and how far it is from your browser. Learn more on this page.

Although internet speed is crucial when loading pages, this will only give you more space to download multiple sites without a problem, yet the latency on both faster bandwidth (net speed) and slower connection will still be the same. Basically, the minimum distance that needs to be covered by each connection will remain the same.

Check Your TTFB

Oftentimes, a page is compressed in a Gzip format to make the download size smaller. This step prevents the TTFB from being sent until the compression is completed. In the same article by Hoffman it says:

We recommend a total TTFB of 500ms or less. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. If you have a large number of users coming from another continent, network latency ma be as high as 200ms, but if that traffic is important to you, there are additional measures you can take.

To summarize, your ideal targets or your initial HTML page load should be:

Time to First Byte of 500ms or less

Roundtrip network latency of 100ms or less

Back-end processing of 400mms or less

A lot of improvements can be done to improve and optimize your page speed. All you need to do is figure out what is causing the slowness of your TTFB by finding the right tools to run a check on your website to help figure out how much work needs to be done, then you can proceed with treating the uncovered issues.

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Wednesday, January 4, 2017

Mobilegeddon, An Era For SEO and Mobile Friendliness

Knoxville SEO

Mobilegeddon, An Era For SEO and Mobile Friendliness

Google soars in the innovation of a mobile-friendly algorithm that encourages all websites in redesigning more mobile suitable webpages. Those in the Knoxville SEO community experienced in lead generation, know the benefits of an optimized mobile page.

The Era of Mobile Devices

Knoxville SEOThis article from Search Engine Land will give us an overview of how mobilegeddon works.

On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results.

The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.

One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool.

Staying At The Forefront In The Ranking Page

Site viewers nowadays prefer the use of portable, mobile gadgets to gain access on the internet for just about anything and everything. Gadgets are less bulky, easy to hand-carry, and can fit into small bags. Yet mobile surfing isn’t as fun as when using a laptop or desktop if the site you need to access isn’t mobile-friendly.

When building a website or updating an already existing one, if the entire site can not be upgraded yet, it is a must that at least several pages, where the bulk of information pertaining to your product or service fits into the mobile screen.

As per Google, mobile friendliness will greatly affect a site’s ranking in the search engine. This step has already been taken inti account for Fresno SEO and several other areas served by our company.

Based on techcrunch.com’s blog about the announcement, failing to add this feature will lead to much lower rankings :

To give publishers even more of an incentive to offer mobile-friendly pages, Google today announced that, in May, it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before.

As the company noted when it first introduced this as a ranking signal last year, the basic idea here is to give mobile users a better search experience. Thankfully, most publishers have heeded the call and now offer pretty decent mobile pages.

Knoxville SEO | Check Your Mobile Friendliness

With the help of these pointers, one can self check if your webpage is considered gadget friendly.

  1. A software that isn’t common on mobile devices (Flash is a good example) might give your site lesser chance of being rated as mobile-friendly.
  2. Content size must be the right size. This will eliminate zooming in and out or scrolling horizontally to view the entire page.
  3. Text format and size plays an important role. Texts that are readable, clear and easy on the eyes often works when viewing using a gadget.
  4. Links should have enough spaces in between. By doing so, it would be easier for the user to tap the correct link.

Grab The Chance And Update Your Site

Though this update on the search engine optimization is not mandatory, it is beneficial for your site to gain exposure through Google’s effective ranking algorithm. Knoxville SEO has since been enjoying the perks of adding mobile-friendly webpages for most internet users.

The post Mobilegeddon, An Era For SEO and Mobile Friendliness appeared first on Neovora.

Monday, January 2, 2017

Neovora Wrap Up

2017 is here! What have we been up to to end the year? Besides spending time with family and closing the books on the year, we've been publishing content like crazy! Check out some of our content, media, post, and all types of media here:

http://bit.ly/2hLQoJr

https://goo.gl/mVsz4d

Heres to a good 2017, may all your prospects find your services!

Bounce Rate And Website Goal Come Hand In Hand

Fresno SEO Bounce Rate

 

Bounce Rate And Website Goal Come Hand In Hand

What makes a visitor stay on your website? What encourages them to browse through the anchor texts within an article on the page they are on? Will it negatively affect your Fresno SEO standing if visitors leave right away after reaching your site?

Conversion Rate Depends on Bounce Rates

In the internet marketing world’s web traffic analysis, the percentage of the viewers who enter the site and then leave (bounce) rather than stay and navigate through the other pages on the same website, is called the Bounce Rate.

It reflects the effectiveness of the site in retaining viewers, encouraging them to learn what the it has to offer rather than just giving it a quick glance.

Based on an article about analytics, marketing, and testing on Kissmetrics Blog,

If you look into your Google Analytics, you will see a percentage. If you’re average bounce rate, for example, is 75%, this means that 75% of the people who come to your website leave after only viewing the page they entered on, whether it was your homepage or an internal page.

What this all boils down to is the fact that your website isn’t retaining its visitors. People are coming to your site and either finding what they want but not anything else or not finding what they want at all.

The key is to make sure that once visitors land on a page, they are drawn to visiting even more pages throughout your site.

Does High Bounce Rate Equal Exposure Doom?

Fresno SEO Bounce RateJust as there is both good and bad sides in a story, high bounce rate do not immediately equate to a website failure. In some cases, a high percentage of viewers leaving right away after landing on a page will not count against the site.

These are pages that have the call to action information. Good examples provided on the same blog are:

  1. Calling your 1-800 number to speak to inquire about products or services.
  2. Leading customers to product sales on another domain or network, such as if you sell products on eBay or Etsy.
  3. Clicking on ad banners that pay per click or lead to affiliate product marketing sites.
  4. Filling out a lead form that does not take the visitor to another page on your website for confirmation.

Improving Bounce Rate Improves Fresno SEO

Local lead generation for Albuquerque SEO and Fresno SEO has experts working on reducing the bounce rate of their respective websites, thus promoting more page views through simple yet effective hacks.

  • Adding a page link in the content of a different page will help improve the traffic in your site. If more clickable, interesting links such as “More practical advice here” or “Find out similar steps here” are hyperlinked, then there is a greater chance that the viewer will stay longer on your site.
  • Improving the content of your website will attract more readers than any other known guide in improving site navigation. When a visitor finds one page entertaining or informative enough, piquing ones interest, then most likely the viewer will want to find out what more about the topic.
  • Keyword effectiveness on your pages drives more views on specific pages in your website. Commonly used and simple words added throughout your page content makes it easier for Google to rank your pages in the front list. Other effective measure can be found here.

Improving the bounce rate of your website may need a lot of work, but with an effective Fresno SEO as your guide, your chance of lowering down the number can be as fast as a five-minute workout.

 

 

 

 

 

 

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Sunday, December 18, 2016

Website Building, Inner Linking

Albaquerque SEO Linking

How Inner Linking Increases Site Visibility | Albuquerque SEO

When we dwell into the inner linking subject which is a familiar term for computer programmers, web builders, and site developers. In itself, it is a complex matter when it comes to it’s technicalities yet a simpler logic frameworks the backbone of the system. Strategic inner linking is a Search Engine Optimization (SEO) power technique, propelling the success of content marketing. Learning this technique will help online marketing maximize it’s effectiveness on a steady ongoing basis. For a comprehensive discussion on Albuquerque SEO, read here. By linking one page in the website to another page on the same website with the use of an internal link, the probability of the website to indexed is high.  Inner linking has three main purpose: l  Assists in website navigationl  Scatters page authority and ranking power throughout the sitel  Characterizes the hierarchy and architecture of a website

The Inner Linking Theory | SEO Albuquerque

Kissmetrics.com explains how the theory of inner linking advances a website’s searcheability on Google.

Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking.

The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.

The Components of Inner Linking For A Top-Notch SEO 

Produce Multiple Content

Albaquerque SEO CompanyTo successfully create multiple inner links, first there must be a great number of content to work with. A slaying content marketing strategy goes hand in hand with a slaying inner linking strategy. One can not maximize it’s full effect without the other.  Internal linking does not require organizational spreadsheets. Its the abundance of content pages that leads to one informative page to another informative page which is also connected to another helpful page that makes this system effective. Searching the local Albuquerque market, you can see the impacts of Albuquerque SEO.  Those sites that are ranking high are not always there by chance.

Anchor Text 

Anchor text will lead the readers directly to the exact page in the website where additional information or new topic is discussed. Using an anchor text is easier compared to linked images which needs to be properly alt-tagged. Keywords used to optimize the page shouldn’t be the anchor text. A plain, simple word or set of words in a sentence can be anchored. A perfect anchor text will pass juice to another page on the site, like right here, where I type in Omaha and link to our Omaha Nebraska SEO page.

More Importantly, Use Relevant Links 

In the same Commandments of Internal Linking article from kissmetrics.com, it was stressed out how important relevant links are when added to a content.

Internal linking, as I’ve made clear, is less rigorous and scientific than some might think. But you still have to be intentional. Don’t merely link for the sake of linking. Instead, link to content that is relevant to the source context.

In other words, let’s say I have a page on my site about dog food. And, I have a page on my site about the nesting habits of parakeets. (I have neither.)

Should I link the two pages?

There is not a strong connection between dog food and parakeet nests, especially on a superficial level. These two pages probably won’t provide mutual enhancement from internal crosslinking. Again, from Kissmetrics.com.

As much as possible, link to relevant content in your inner linking. Be sure to learn more about our strategy on our Albuquerque SEO company page.

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