Tuesday, August 15, 2017

How Instagram Stories Can Help Increase Audience Reach

How Instagram Stories Can Help Increase Audience Reach

How can an Instagram feature which disappears after 24 hours can help increase your audience reach? How can you reach more people when your marketing content just lasts for a day? How will this initiative help introduce your business to new prospects?

If the Instagram feed has become a place for only the most polished, pre-produced photos and video, then Stories could be a way to add some authenticity to the content that appears in the feed. With Stories, brands have a chance to take their followers on a journey and tell the story behind the posts in their feed. This technique could be used by brands of all sizes and industries too. Imagine seeing a brand new post from Nike featuring a well-known athlete pop up in your Instagram feed, and then being able to go behind the scenes with that athlete directly afterward or even see some exclusive footage of the shoot in their story,” says Ash Read on his recent post.

How Businesses Can Benefit From IG Stories

AlbanyInstagram Stories is one of those channels that is equally attractive to both regular users and businesses. Whether it’s about sharing fun, lighthearted content, to drive sales traffic, or promote a marketing campaign; it offers fair exposure to your followers, plus a window to maximize this opportunity to increase reach, and eventually customer engagement.

Stories will most likely become an integral part of Instagram. Given that there is high willingness from users to engage and a format that demands user attention, it has:

  • High engagement rate with 150 million daily users actively using it. About 15-25% of people who see a Story link will likely swipe up.
  • No competition since it takes up a full mobile screen. You’ll have the viewer’s full attention without anything above or below your post to tempt them. And it plays continuously.

You can find more social marketing tips from the most recent Neovora blogs. Now let’s tackle how this feature can benefit your brand.

When Users Create UCG

Encourage viewers to create user-generated content (UGC), which they will share on their own profile, while adding your recommended hashtag. To achieve remarkable results from this strategy, the first Story should be a summary of what the users would like to see. Then share multiple examples of customer images with with your brand in it, while the last slide should contain a call-to-action (CTA) for user to share and create their own content, plus a reminder to attach your brand hashtag.

 

Hashtag Stickers Work

Recently, Instagram released two types of Stickers – hashtag stickers and location stickers. You will be needing a branded hashtag for your business to make this work. Including your brand hashtag in a Story sticker will help you achieve an increase in reach and brand awareness. It encourages viewers to share their own UGC with your branded hashtag.

Users can then click on the hashtag, see all the posts, including yours. That’s an extra boost to your content. When your Story gets featured in the discover section and users click on your hashtag, this will offer stronger introduction to your brand which could lead to them checking out more of your posts and a possible follow.

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Friday, August 11, 2017

4 Social Media Marketing Mistakes You Should Avoid At All Costs

4 Critical Social Media Marketing Mistakes You Shouldn’t Be Making

While social media is changing and providing more conversion opportunities for businesses, not all marketing efforts work. It has been established by online marketers that not all tactics considered as traffic drivers work for every service or product. In fact, media marketers throughout the course of their career have had marketing fails.

A few of the epic social media marketing fails earlier this year have been listed down by entrepreneur.com. The list includes:

United Airlines – The company hasn’t been having a good year. Things started when passengers took (and shared) video of a man being forcibly dragged off a plane by security when he was randomly selected — and declined — to forfeit his seat for airline maintenance workers.

Dove – In its ongoing effort to redefine popular beauty standards, Dove made a controversial move to reshape its shampoo bottles to reflect different body types. To many women, this indirectly confirmed that there was a “best” or “right” body type, after all. The question raised was, Do you choose the bottle that matches your body type?

Adidas – This fail boiled down to a simple – and probably innocent – but very poor choice of words. After this year’s Boston marathon, the company tweeted out, “Congrats, you survived the Boston Marathon!” inadvertently recalling imagery of the 2013 Boston Marathon bombing.

Learn From These Mistakes

Round RockThe successful growth of any business shouldn’t rely solely on a specific set of strategies. Like most businesses making a name online, pay attention to your metric and determine the best time your target audience is mostly actively engaged with you. Also, it’s important to avoid making these four mistakes or you might lose more prospects rather than gaining leads:

1. Don’t invest time on multiple social media platforms.

Every additional platform your business adds equates to spending additional time, thus requiring more effort from you to promote customer engagement. To prevent yourself from committing this mistake, first determine which site gives you more leverage when posting your business and non-business related posts.

Also, not all of these platforms can help you maximize your audience reach. Some just don’t have the enough number of the active target audience.

2. Don’t post the same content across multiple business pages.

Tailored content increases reach and engagement. In every social media website, page navigation varies as well as the different expectations active users have. A good example is when using hashtags. On Instagram, hashtags are effective in catching and directing attention to a post whereas on Facebook, it doesn’t have the same effect.

Avoid posting the same content. Try to add variation like changing the title, altering the description, or changing the angle or focus of your post. The more unique it becomes, the more fitting it becomes to your chosen social media site.

3. Don’t just share your own posts.

Content curation is one effective means to promote your brand. Too many or too frequent posts to your own brand or product can come off as annoying to some users, which might trigger disinterest and unfollows. Try to follow the 80/20 rule: 80% of your posts should share relevant, educational, helpful, and useful information from the rest of the world… while only 20% should be brand-oriented. Neovora has found out that by posting content from other sources in the same industry, the fan base actually increased as well as the audience reach.

Content from authority sites or businesses increase awareness of your own brand, and following to your page or subscription to your site. Visit www.neovora.com/ to learn more about business branding and promotion.

4. Always respond quickly to questions and comments.

Prospects want a reply to their question right away. When they take the time to type in a question or comment, it means you have something of interest to them. But without a quick response, they can easily move on to the next business that offers a similar or the same product or service. According to research:

  • 75% of people are likely to share a good experience on their own profile,
  • 70% of people are more likely to use the brand’s product or service,
  • 65% of people have more brand loyalty,
  • 25% of people are less likely to go to a competitor.

People who reach out to a brand for customer service expect a reply within 60 minutes. Providing informative replies to every question is also an effective way to let your prospects and customers know they are important to your company.

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