Tuesday, August 15, 2017

How Instagram Stories Can Help Increase Audience Reach

How Instagram Stories Can Help Increase Audience Reach

How can an Instagram feature which disappears after 24 hours can help increase your audience reach? How can you reach more people when your marketing content just lasts for a day? How will this initiative help introduce your business to new prospects?

If the Instagram feed has become a place for only the most polished, pre-produced photos and video, then Stories could be a way to add some authenticity to the content that appears in the feed. With Stories, brands have a chance to take their followers on a journey and tell the story behind the posts in their feed. This technique could be used by brands of all sizes and industries too. Imagine seeing a brand new post from Nike featuring a well-known athlete pop up in your Instagram feed, and then being able to go behind the scenes with that athlete directly afterward or even see some exclusive footage of the shoot in their story,” says Ash Read on his recent post.

How Businesses Can Benefit From IG Stories

AlbanyInstagram Stories is one of those channels that is equally attractive to both regular users and businesses. Whether it’s about sharing fun, lighthearted content, to drive sales traffic, or promote a marketing campaign; it offers fair exposure to your followers, plus a window to maximize this opportunity to increase reach, and eventually customer engagement.

Stories will most likely become an integral part of Instagram. Given that there is high willingness from users to engage and a format that demands user attention, it has:

  • High engagement rate with 150 million daily users actively using it. About 15-25% of people who see a Story link will likely swipe up.
  • No competition since it takes up a full mobile screen. You’ll have the viewer’s full attention without anything above or below your post to tempt them. And it plays continuously.

You can find more social marketing tips from the most recent Neovora blogs. Now let’s tackle how this feature can benefit your brand.

When Users Create UCG

Encourage viewers to create user-generated content (UGC), which they will share on their own profile, while adding your recommended hashtag. To achieve remarkable results from this strategy, the first Story should be a summary of what the users would like to see. Then share multiple examples of customer images with with your brand in it, while the last slide should contain a call-to-action (CTA) for user to share and create their own content, plus a reminder to attach your brand hashtag.

 

Hashtag Stickers Work

Recently, Instagram released two types of Stickers – hashtag stickers and location stickers. You will be needing a branded hashtag for your business to make this work. Including your brand hashtag in a Story sticker will help you achieve an increase in reach and brand awareness. It encourages viewers to share their own UGC with your branded hashtag.

Users can then click on the hashtag, see all the posts, including yours. That’s an extra boost to your content. When your Story gets featured in the discover section and users click on your hashtag, this will offer stronger introduction to your brand which could lead to them checking out more of your posts and a possible follow.

The post How Instagram Stories Can Help Increase Audience Reach appeared first on Neovora.

Friday, August 11, 2017

4 Social Media Marketing Mistakes You Should Avoid At All Costs

4 Critical Social Media Marketing Mistakes You Shouldn’t Be Making

While social media is changing and providing more conversion opportunities for businesses, not all marketing efforts work. It has been established by online marketers that not all tactics considered as traffic drivers work for every service or product. In fact, media marketers throughout the course of their career have had marketing fails.

A few of the epic social media marketing fails earlier this year have been listed down by entrepreneur.com. The list includes:

United Airlines – The company hasn’t been having a good year. Things started when passengers took (and shared) video of a man being forcibly dragged off a plane by security when he was randomly selected — and declined — to forfeit his seat for airline maintenance workers.

Dove – In its ongoing effort to redefine popular beauty standards, Dove made a controversial move to reshape its shampoo bottles to reflect different body types. To many women, this indirectly confirmed that there was a “best” or “right” body type, after all. The question raised was, Do you choose the bottle that matches your body type?

Adidas – This fail boiled down to a simple – and probably innocent – but very poor choice of words. After this year’s Boston marathon, the company tweeted out, “Congrats, you survived the Boston Marathon!” inadvertently recalling imagery of the 2013 Boston Marathon bombing.

Learn From These Mistakes

Round RockThe successful growth of any business shouldn’t rely solely on a specific set of strategies. Like most businesses making a name online, pay attention to your metric and determine the best time your target audience is mostly actively engaged with you. Also, it’s important to avoid making these four mistakes or you might lose more prospects rather than gaining leads:

1. Don’t invest time on multiple social media platforms.

Every additional platform your business adds equates to spending additional time, thus requiring more effort from you to promote customer engagement. To prevent yourself from committing this mistake, first determine which site gives you more leverage when posting your business and non-business related posts.

Also, not all of these platforms can help you maximize your audience reach. Some just don’t have the enough number of the active target audience.

2. Don’t post the same content across multiple business pages.

Tailored content increases reach and engagement. In every social media website, page navigation varies as well as the different expectations active users have. A good example is when using hashtags. On Instagram, hashtags are effective in catching and directing attention to a post whereas on Facebook, it doesn’t have the same effect.

Avoid posting the same content. Try to add variation like changing the title, altering the description, or changing the angle or focus of your post. The more unique it becomes, the more fitting it becomes to your chosen social media site.

3. Don’t just share your own posts.

Content curation is one effective means to promote your brand. Too many or too frequent posts to your own brand or product can come off as annoying to some users, which might trigger disinterest and unfollows. Try to follow the 80/20 rule: 80% of your posts should share relevant, educational, helpful, and useful information from the rest of the world… while only 20% should be brand-oriented. Neovora has found out that by posting content from other sources in the same industry, the fan base actually increased as well as the audience reach.

Content from authority sites or businesses increase awareness of your own brand, and following to your page or subscription to your site. Visit www.neovora.com/ to learn more about business branding and promotion.

4. Always respond quickly to questions and comments.

Prospects want a reply to their question right away. When they take the time to type in a question or comment, it means you have something of interest to them. But without a quick response, they can easily move on to the next business that offers a similar or the same product or service. According to research:

  • 75% of people are likely to share a good experience on their own profile,
  • 70% of people are more likely to use the brand’s product or service,
  • 65% of people have more brand loyalty,
  • 25% of people are less likely to go to a competitor.

People who reach out to a brand for customer service expect a reply within 60 minutes. Providing informative replies to every question is also an effective way to let your prospects and customers know they are important to your company.

The post 4 Social Media Marketing Mistakes You Should Avoid At All Costs appeared first on Neovora.

Monday, July 31, 2017

Engage Twitter Audience With These Effective Boosting Tactics

Engage Twitter Audience With These Effective Boosting Tactics

How do you increase your visibility, your followers, and your sales? How can you reach your target audience without having to create a lot of content or relying on a content marketing team? How can you promote your business through unforced, natural-looking posts in social media?

Kris Ruby, the CEO of Ruby Media Group (a public relations and social media agency), wrote in her blog that according to studies, 72% of Twitter users are more likely to convert into buyers from businesses they follow compared to businesses they do not. But with only 140 characters to tantalize the viewer’s attention, Twitter requires more skills in establishing your company as an industry leader.

This is why learning the different tactics to help increase audience engagement is a weapon you must wield effectively before starting your Twitter campaign, or on any social media platform for that matter. Before we break down three of the most effective tactics there are today, let’s tap into how customer engagement is calculated.

How The Interactions Are Measured

PortlandFrom a post by Ana Gotter, she wrote: “Twitter Analytics can provide most of the reporting that you need. You can find your analytics by clicking on your profile picture in the right-hand corner and selecting ‘Analytics’ in the drop down. Under Twitter’s Analytics, you can see data on your:

  • Number of impressions over a 28 day period.
  • Your engagement rate over a 28 day period (which divides your number of engagement by your impressions).
  • Which of your tweets got the most engagement.
  • What types of engagement you’re getting (you can find this by clicking on specific tweets).
  • Your average number of link clicks, retweets, likes, and replies a day.
  • The number of video views your videos have gotten (this is still in beta).
  • Conversion tracking, which will track interaction and responses to your Twitter Ads.”

Once you have these numbers on your computer screen you can begin to select which tactics will mostly help you ignite customer interaction that would certainly lead to sales conversion. Here are three of the top sales tactics we use at www.neovora.com/, try them out and see for yourself:

1. Hashtags Never Grow Old

Twitter didn’t invent the pound sign, or the ‘hashtag’ icon which became popular and is widely used today. It has been proven that using a hashtag can double user engagement rate, which also helps users to easily find trending topics on the site. This icon is also a great way for anyone to join in a conversation that is already happening or to simply organize a conversation like a Twitter chat. Here’s a few tips on creating a good hashtag:

  • Aim for a something memorable, unique, and relevant to the content.
  • Use no more than two tags per post. Studies show more than 2 can actually drop your engagement by an average of 17%
  • Always use one when participating in Twitter chats.

2. Pin Tweets To Boost Top Posts

Is there a way to keep one tweet at the top of your profile for as long as you need to? Well, of course yes! Pin an important or informative tweet for your followers to see. It’s very simple and easy yet the boosting effect is a smashing hit. Just click the “…” icon on the tweet you want to pin and select “Pin to your profile page.” Neovora has several blogs that can help you promote your brand on social media. Or check out these tips:

  • Select and pin a tweet with an eye catching image to boost retweet by 35%.
  • Add a strong call-to-action line since this will serve as an advertisement on your profile, which is totally free.
  • And by adding a URL in the pinned tweet, you’ll get 86% more engagement.

3. Emoticons Are Cute

A plain block of text, no matter how short it is, can look boring and uninteresting. Consider breaking up the texts with emoticons. These colorful variety of characters and symbols shows playfulness which can give your brand a bit of personality. Some statistics show that emoticons can boost the comment and share rate of your posts. It can also help increase favorites up to 57%.

The post Engage Twitter Audience With These Effective Boosting Tactics appeared first on Neovora.

Friday, July 28, 2017

Top 3 Twitter Engagement Tactics To Boost Brand Exposure

Top 3 Twitter Engagement Tactics To Boost Brand Exposure

What is “Twitter Engagement”? Well, it’s a process wherein someone engages with your post, which can be accomplished in multiple ways like favoriting, retweeting, and responding to your tweet, or clicking through the link on your post. One statistic show that 15% of users will mostly likely unfollow a brand within three weeks if  it hasn’t made enough and solid effort to keep users engaged early on.

Additionally, posts with images are 34% more likely to get retweeted compared to those that don’t contain images. And character count also has a huge factor in customer engagement. Did you know that a hashtag with 11 or more characters have 117% chance of getting retweeted than hashtags with 6-10 characters. This statistic alone is a sure-fire proof that this platform can help bring in more engaged users into your business.

How To Boost Brand Exposure

Internet Marketing AlbanyBefore we dig into the engagement tactics to boost your business, it’s important to know how Twitter Engagement is calculated. When measuring your engagement results, there are four main elements that are considered and added together in a given report period. These are the:

  • Replies (counted when your handle is used at the beginning of a reply),
  • Retweets (when a follower shares your post),
  • Mentions (when a user includes your handle in a post), and
  • Likes (when a user clicks the heart icon).

So, how do you get favorable numbers for all four elements? Here’s how…

Memes and GIFs To Show Personality

Adding memes and GIFs occasionally will help turn a plain text into a fun and interesting post that makes it harder for viewers to scroll past. It is one way of showing your company’s personality while initiating customer engagement. It’s also now a popular marketing strategy for many top companies. Here are a few tips to maximize the results using this tactic:

1.Use real-life pictures of employees within the company. Compared to memes found floating around the internet, employee pictures give a personal feel and helps build the story behind your brand.
2.GIFs are great at promoting special offers and events.
3.Use the correct sizing for both media and add a witty or catchy caption.

Post Standalone Graphics

Standalone graphics are images that provides information to audiences without the need to link to a page or site for support. It can offer bits of information about your product or brand, plus a popular quote or statement from a well-known personality. Standalone graphics has been proven to increase retweets by 19%. At Neovora, we have a list of marketing tactics for different social media platforms.

Here’s how you can achieve remarkable results using graphical posts:

1.Use a graphic text that provides quick but easily understandable information.
2.Take small pieces of information from your blogs to add into your graphic.
3.Use tools like Canva (or outsource the job) to create the content.

 

Share Content From Other Sources

Did you know that sharing the content of others is one of the best ways to show flexibility? It’s one way of letting your audience know that your posts aren’t all about your business, and that you value the work of others enough to share it on your feed. This tactics is content curation, and 82% of marketers curate content. It gives your followers a wider range of content material and better viewing experience. To make this tactic work, you need to:

  1. Find the best content, one that you enjoy and one with a topic that your audience often talks about. Find something that is informative and helpful.
  2. Share content from influencers. Choose content from the leaders in your industry to help establish a connection with them and with your target market. We recently shared a post on how to do this… click here to learn more.
  3. Plan out the materials you want to curate for consistency.

The post Top 3 Twitter Engagement Tactics To Boost Brand Exposure appeared first on Neovora.

Tuesday, July 25, 2017

5 Easy Ways to Increase Facebook Engagement

Increase Facebook User Engagement In 5 Easy Ways

Facebook is a social media platform we here at Neovora use for ourselves each day. It’s not just for users who are into sharing daily activities with the public and keeping tabs on people in their feeds; it’s also for businesses looking to reach targeted audience and increase brand exposure. It’s a place where businesses can act as a regular user but with a bigger campaign plan to accomplish bigger marketing goals.

Many users have different ways of engaging to a certain post (in the form of likes, comments, or shares), all depending on the content and the type of update posted on a wall. According to a Zephoria study statistic, in every one minute there are: 510,000 comments, 293,000 statuses update, and 136,000 photos upload.

What does these numbers implicate? This is a clear evidence that there are a lot of engaged and active users on the site, but at the same time the information competition is huge. Whether your posts will get the attention it needs, it will depend on how creative your ideas are.

User Engagement: Taking It A Notch Higher

Internet Marketing WorcesterBy knowing how to ignite engagement from your followers, existing customers, and overall visitors, you might hit those target numbers sooner than expected. So it pays to know which marketing strategy can help you convince users to tap the like, share, or comment button. You can start by using these simple template posts.

“Fill in the blank. My [activity] must-have is ________.”

This type of post will help people think about upcoming events. And while it stimulates them to think about what they would do, it’s also a great way to get them to talk about your product or service. The trick is to use an activity that is relevant to the service or brand you’re trying to promote such as Friday night outs, weekend camping trips, food blogging, etc.

It is important to focus on what you wish to accomplish when using this template. Here are a few examples:

Fill in the blank. “My Saturday evening must-have is _______.”
Fill in the blank. “My camping trip must-have is _______.”

Like vs Share Option

A “Like” vs “Share” option is an easier way for users to voice their opinion about your post by engaging with your brand. Basically, the two opposing sides give people two competing options. It acts as a social proof of the number of people participating, which encourages others to join in, and ultimately shows which option is winning.

To accomplish this, create an image with two sides, preferably a mash-up of images, each with descriptive titles, and the most important of all, an overlay graphic that reads “Like vs Share”. Don’t forget to add a short description that reinforces how viewers can participate, then wait for the instantaneous reaction from your visitors. Visit www.neovora.com for more tips on effective social media marketing.

Caption This!

This template is 95% visual and 5% text – very simple and fun. This is often effective with images or Vines (short-format videos) that only needs two words, “Caption This!” The visuals can be about anything – funny pictures of animals, toddler moments, awe-inspiring landscapes and scenery, or crazy human moments.

When using this type of approach, take into consideration the kind of emotion you want to stir within every person who would see the post. It can be funny in general, puzzling, shocking, or inspiring. Choose visuals that could strike anyone at first glance which could trigger them to engage with it.

The post 5 Easy Ways to Increase Facebook Engagement appeared first on Neovora.

Saturday, July 15, 2017

Three Pinterest Strategies To Help Boost Your Business

Three Pinterest Strategies To Help Boost Your Business

Next to Facebook and Twitter, there is no doubt that Pinterest is one of the most popular social media sites today. More users referred by the site are more likely to purchase products than those sent by other social media giants. With its unique and super simple navigation ways, everyone has access to ideas, samples, guides, How-To’s, content, images, and techniques that might be vital to one or more person.

Pinterest has more than 150 million monthly active users, and most of the people joining are outside the U.S. So to continue the growth — usage is up about 50 percent year over year, as last year there were 100 million monthly active users — Pinterest has taken new approaches, including employing artificial intelligence, a faster system for ranking, and localization of content,” says Jordan Novet in an article posted on venturebeat.

With a huge user-base, Pinterest can definitely help you reach your target audience through aesthetic, well-planned, strategically organized Boards. Every member of the website has the ability to customize their own Boards however they see fit, which is a driving factor for many to proactively direct links to their target web pages (more likely a direct link to their own website).

The Must-Try Pin Strategies

internet marketing wilmingtonWould you like to reach the 150 million active monthly users? Would you like to know what categories are the most used out of the 20 million pin recommendation candidates ranked per second? How about the 200 million visual searches per month? If you do, Neovora can help you start reaching more people with these simple but effective methods.

Board Optimization

How you name and describe your boards are equally important. It tells users what to expect from your pins and at the same time, it helps them find your content. In as much as possible, make these names and descriptions an exact match of the keywords your target audience would use in searches. If you are into the clothing business, narrow it down by using specific terms like skinny jeans or off-shoulder tops or use popular brands.

Don’t forget to optimize the description of each board. The limit is 500 characters, therefore you can keep the content short but precise and contains at least a gist of your overall business; write it down like you would with a meta description for an article or blog post.

Pin Description Optimization

In addition to board optimization, you would want to optimize the individual pin descriptions. Often underutilized, the context found in this section helps visitors understand what the pin is about. It is a good engagement factor which leads to getting likes, comments, and re-pins. But don’t just throw in random thoughts when describing a pin.

Keep in mind that it helps your target audience understand the pin, therefore it might require a lot more thinking. Draw out the writer in you and piece together the best marketing piece you can muster. It may be a bit of work but it’s totally worth it!

“Pin It” Button

The ‘Pin It’ button is like a little a power button that allows your users to take charge in pinning content, images, and posts from your website. To simply put it, allow them to do the work for you. With this button, visitors can share your pages or posts using the pin button in a few clicks instead of copy-pasting the URL, opening the Pinterest site, then share. It’s less work for them, and much lesser for you!

The best part of this strategy is the possibility of reaching different audience type, not just your target market. The visitors and readers who pin your posts have their own followers, and these followers will see the activity in Pinterest which could increase the impression of your content and could lead to higher conversion rate.

There are far more advanced marketing strategies for businesses to boost traffic and increase conversion. Check out this beginner’s guide for more information. Or visit www.neovora.com/ for additional social media marketing strategies.

The post Three Pinterest Strategies To Help Boost Your Business appeared first on Neovora.

Wednesday, June 28, 2017

How To Achieve Professional Branding On Instagram In 4 Easy Ways

How To Achieve Professional Branding On Instagram In 4 Easy Ways

Why is Instagram a popular app for mobile users and marketing agencies alike? This is because of the existing 500 million users (and still growing) in this application and the incredibly high potential for a person or brand to gain popularity through an increasing number of followers. It is also one of the best platforms to post quality pictures that will truly satisfy the visual hunger for vivid, realistic, fashionable, and marketable images and short videos, which can become the next viral thing on the internet.

Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” says Instagram co-founder and CEO Kevin Systrom.

This Facebook-owned social media photo-sharing app was launched in 2010 and became a household name since its conception. And if that number isn’t enough, the ‘like’ button is tapped approximately 2.5 million times per day. This goes to show how powerful this social media outlet has become, and this is also the reason why, with a professionally done branding and effective marketing strategy, this is a perfect spot to build your brand name.

Start Off With The Most Basic Yet Effective Methods

Internet Marketing TulsaIf your shop or business is fairly new, then these starter methods can definitely help you kick off in the right direction. And don’t forget to conduct a research on the type of audience you want to reach for this is vital in your marketing approach. You can start with…

The Free Instagram Tools. This platform recently launched its business profiles which have the contact call-to-action, call or text the business, or allowing users to access the business email. It bears a huge resemblance to the Facebook business page (which isn’t really a shocker). Businesses also have access to analytics, Insights, and gives access to impressions and engagement data. Consider converting your personal profile to business so you can take advantage of these features and more. It pays to know what engages your visitors in making better adjustments and improvement to your page.

Don’t Bombard Visitors With Too Much Content. To stay relevant you have to keep posting photos and videos about your brand, product, service, customer interaction, and events; but too much or too frequent posts can overwhelm your followers and customers. There is no strategy that will work for every business or brand. You’ll have to plan and test which formula will work for you. The best approach, for a start, would be to post twice in a day, each post added in different hours to figure out which time has the most engagement. This is a never ending task, but you have to be patient and watchful of the changes in visits and interaction.

An Interactive Hashtag Always Works. Don’t just use any hashtag, use one that users often use when tagging photos of a product they just purchased. This is a very simple strategy but if done correctly, it can help you reach more audience that you originally planned. As an example, you can create one that your company can re-use when re-posting pictures and content which will help you accomplish two things:

1.Whenever someone posts using your hashtag, your brand, product, or service will be exposed to their followers. That’s free advertising right there.
2. Your customers want exposure too and by using your hashtag in their posts, they get a chance to be featured on your page.

Customer Interaction Is A Huge Deal. When customers take a few minutes of their precious time to leave a comment on your post, may it be a simple question or a feedback on your overall service, it is only proper to write a reply and thank them for doing business with you. Stimulate customers to interact with your posts by adding lines like ‘Tag five of your friends who like this’ or ‘Mention a friend to win a price’. Customer engagement through this method is more ‘natural’ since it’s their own friends tagging them in the post.

You can learn more about Instgram marketing in this helpful guide. Also, check the business profiles of the people in your industry, especially those with more followers, to get inspiration on how to successfully engage your followers.

The post How To Achieve Professional Branding On Instagram In 4 Easy Ways appeared first on Neovora.

Thursday, June 15, 2017

Reaching Your Target Audience Through Successful Facebook Ads

Reaching Your Target Audience Through Successful Facebook Ads

Facebook is one of the largest and one of the most influential social media website in this computer age. The range of users vary from teenagers to adults in their fifties, wherein millennials are the age group that largely use this site to connect with friends and family to get updates, news, and stay connected to the rest of the world.

Customer acquisition platform Fluent released the results of a new survey that analyzed the smartphone and social media use habits of 1,769 millennials (aged 18 through 34) and 1,191 non-millennials (35 and older). The survey found that millennials spend the greatest portion of their “online time” on their smartphones, as 24 percent of millennial smartphone owners said “nearly all” of their online time is spent on their smartphones and 27 percent said “most” of their online time is spent on their smartphones,” this is according to a survey breakdown published on August 2016.

These numbers if multiplied tenfold or more, the number of possible and potential customers you can reach through Facebook alone can probably generate profits more than you have initially targeted for your business.

Ways To Reach Your Target Audience

Internet Marketing BridgeportThese ways can help out new businesses and small companies wanting to grow big online but don’t have the capacity to hire a marketing agency or create an internal marketing team to create campaign materials that will definite sell to the target audience. If you are looking for ways to save on online marketing without losing the chance to reach your target audience then this post is for you.

Open a Business Page. A lot of businesses on the site already have a business page. If you’re using your personal page, then this is the perfect time to switch to a business page. The process is simple and straightforward. At the start, you will have to select which type of business you are running, may it be a local place, company or institution, brand or product, or entertainment. Visit this page for more information.

Participate in conversations. This is one of the best ways to reach out to your target market and potential customers – through interactive conversation. Respond to comments on your posts and answer all inquiries as timely as possible. One way to engage site visitors is by responding to their messages as soon as possible. They are more likely to contact a company that responds within an hour compared to another company in the same industry that responds within the day. Response time is crucial and essential to the conversion rate.

Post updates regularly. Regular posting of updates related to brand, service, or product can be both beneficial and ineffective (depending on the frequency). Just like a regular Facebook page, you can post anything on your business wall but make sure that it’s interesting and strategic. You can post snippets about the release of a new product together plus the link of the content page rather than posting the entire content. A long read can sometimes be viewed as boring and uninteresting. Keep it short but catchy.

But don’t overdo it. Too many posts on the same topic or posting similar content in short intervals can annoy customers which may prompt them to unsubscribe or skip your update entirely unless you’re running a limited-time promotion which requires constant updating.

Promote exclusive deals and special promos. You can start offering a percentage discount on a product or various items on your store. People find discounts and special promotions more attractive since it gives them the idea of saving a few dollars or more when purchasing an item on sale. Aside from the possible increase of potential customers, there is a greater likelihood that the visitors will share the information with their friends. And this is why the specials being offered on your page should be substantial putting in the possibility that this could “go a long way”. Learn more about internet social media marketing by visiting www.neovora.com/

And lastly, purchase Facebook Ads. The most effective advertisement in this site is investing on the new feed type of ads which is proven to have better conversion rate compared to ads posted on the right sidebar of the site. It allows you to choose different demographics to reach your target audience.

The post Reaching Your Target Audience Through Successful Facebook Ads appeared first on Neovora.

Monday, June 12, 2017

How Mobile-Ready Is Your Business?

How Mobile-Ready Is Your Business?

Mobile users are unstoppable. Users can make a nonsensical video go viral. They can uncover hidden vacation destinations almost instantly. They can dig up old photos and images posted online. They can locate interesting places for unique eats and new flavors. They can find native shops and new cafes. They can find anything anywhere, anytime. And there is no reason why they can’t find your business.

Yet, having a working website isn’t enough when you are aiming for bigger sales increase and remarkable business profits. Nowadays, businesses exert more effort on building a brand name online to target audience and convert them into potential customers. Business growth no longer depends on the store location alone since an updated website can contribute a lot to the volume of buyers both locally and online. So, how mobile-ready is your business?

How To Start Your Mobile Campaign

Internet Marketing GreenvilleEven if your business is fairly new and small, if it’s accessible via mobile channels, prospect customers will be able to find you. Neovora’s internet marketing strategies include making webpages more user-friendly to mobile users. Cathal McGloin, the CEO of FeedHenry, wrote:

The marriage of cloud and mobility is empowering innovative businesses to provide apps that support mobile workers and meet customer demand, increasing productivity, visibility and engagement. There will be enormous gains for companies that move from tactical mobile app deployments to a more strategic “mobile first” approach that underpins workforce productivity and customer service.

Therefore, you need to be in the right place exactly at the right time with the right offer when users search the web. Take note of the following area of focus before starting a campaign.

1. Know The Users. More often than not, consumers surf the net using their mobile devices during their downtime at home. For fathers, this is the time to catch up on the latest basketball lead. Mothers use this ‘me time’ to check out skin care products and shop for comfortable wardrobe. Youngsters are more active in social media, online gaming, reading gossips, and celebrity stalking. Depending on the age range, take the time to research on the usual hobbies and interests your target audiences are engaged in.

2. Marketing Content. Online audiences have a short attention span due to the numerous amount of content they can find on the web, plus the web surfing experience has changed over the years. Finding out what content is most appealing to your target audience will lead you to create content that will surely catch their attention. Include in your posts words and phrases that are ‘in’ and are relevant to your business. Visit informational blogs about powerful content creation at www.neovora.com

3. Product List. When visitors reach your site, make them stay by giving them an easy access to the company’s products and services list. Remember that their attention span is short, therefore giving them an overview of what you are selling and if it interests them then it’s enough reason for them to stay and become buying customers. Here’s a list of more ways to have a mobile-ready website.

4. Simple Ordering Process. Think of providing convenience at all times. For quick service businesses, mobile apps are an effective means to accept orders and delivery requests. These potential customers do not have the time to drive around to buy a thing or two. They are more likely to purchase from an online store or website that offers free delivery or caters to shipment anywhere in the country. If your business transactions can be easily done on mobile, consumers can save time and you get buying customers in return.

You can never go wrong in setting up your website to be more friendly to mobile users when you know what interests them and how you can approach their needs and turn it into profitable campaigns.

The post How Mobile-Ready Is Your Business? appeared first on Neovora.

Saturday, June 10, 2017

There’s More To Social Media Marketing Than Facebook and Twitter

There’s More To Social Media Marketing Than Facebook and Twitter

Social media marketing in the internet age is a tool used by businesses to achieve their marketing goals. It is an effective way for marketers to reach the target audience via the internet through social platforms such as Facebook, Twitter, and Instagram (to name a few of the most popular sites).

With social media marketing, businesses have more access to a wider range of audience, plus a chance to have a more personal and timely interaction with prospects and existing customers. Aside from reaching out to customers, these platforms also help in:

  • The increase of referrals or sales leads
  • The increase sales of products or services
  • Driving traffic to a business website or blog
  • Providing customer service
  • Keeping people informed about promotions and special events
  • Developing new product or service

The Right Platform Can Help Your Business Grow

Internet Marketing Round RockEven though there are a lot of social platforms where you can bring your business to market your brand, depending on your business and target audience, you may or may not need all of these sites to increase customer awareness. Different users have a different preference and they access different marketing sites to look around and discover the latest buzz. Consider your business goals first, map out your targets (may it be weekly, monthly, or long term) and create an achievement checklist to keep track of every business progress.

Once the goals and actions steps are laid out, you can start choosing which social media platform can boost your marketing campaigns and best serve your interests. Start by checking the list we have below.

Facebook. Everybody uses Facebook, well anyone with a smartphone can log in the app anywhere, anytime. It has a friendly environment that requires active marketing strategy. It is a place where people go to relax, chat with friends, and get updates on the lives of the people they know. You can start by creating a Facebook Business Page. Pay extra attention to the layout as the visual aspect is the key component to a positive user experience.

Twitter. This platform allows you to broadcast updates across the internet. This tool helps you interact in a timely manner with your followers and everyone on Twitter who may have an interest in your brand. Tweet about updates on new products, discount schemes, latest promotions, and mix it with fun and exciting news about your business to build your brand. Following tweeters in your industry or other related fields will help you gain a steady stream of followers.

YouTube. This online platform is probably the largest place for creating and sharing video content across the globe. People visit YouTube every day to watch fun and viral videos. Consider creating useful, instructive “how-to” video content that highlights your product and brand. How-to-videos have a higher chance of ranking in the video search results in Google.

LinkedIn. This is a more professional social media site. LinkedIn Groups is a venue for businesses to engage in a professional dialog with people in similar industries and it also provides a place to share brand-related content. Businesses can also post jobs and general employee information. Encourage your customers to leave recommendations on your profile. Customer recommendations can make your business appear more reliable and credible to new customers.

Instagram. Every month, Instagram caters to approximately 600 million users, which is definitely one of the best spots to build a brand. In this platform, the quality of the post is much more important that the quantity. You can post images or short videos about the business, or a new product you want to introduce to both old and new customers. There are tips on how to maximize your Instagram exposure.

These are some of the well-known and most used social media marketing sites that will surely help you (on a larger scale) attract prospects to check out your website or to go visit your local business location. Bare in mind that choosing a marketing site must tailor-fit the kind of industry you belong to and the type of audience you are aiming to reach.

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Tuesday, May 23, 2017

4 Best Technical Audit Tool For SEO Internet Marketing

4 Best Technical Audit Tool For SEO Internet Marketing

Developing a website isn’t as simple as creating content with keyword-rich headers and reposting the same content to other publishing sites to build links. It’s just one complex aspect of an intricate puzzle in building a link profile. Although investing in quality and authoritative content is a strategic campaign that works most of the time, this is just one-half of the entire equation.

The technical aspect of a website dominates the other half. Without considering the technical side of developing a website and SEO marketing, chances are all these efforts will come to a waste. At neovora.com/ there are interesting posts about on-page SEO and local rankings that will surely help prepare you for a massive change in your website performance.

The evolution of SEO over the years has pushed the search engine giant – Google – to continuously develop its search ranking algorithm. The changes in the algorithm have made the technical side of SEO internet marketing all the more necessary to tackle on. There are lots of areas of a site that needs to be reviewed to determine its strengths, and most especially its weaknesses. Conveniently, there a lot of SEO audit tools that we can use for free to assess the overall performance of a website.

The Audit Tools That Will Make Life Easier

Knoxville SEOTruth be told, there are numerous numbers of tools you can use for technical audit. Some tools are designed for specific commands and reviews, while most cover and review all the important sections of an existing website. What matters is the tool should populate analysis on content, user experience, technical issues, keyword, link building, citation, and competitor data.

Below is a list of audit tools that most SEO experts and agencies use in their internet marketing propositions and strategies.

SEMRush

If this is a tool you have been using, you should know how good this site is. If this is your first time, give it a try. It crawls the domain from the web browser before creating an online report, putting into numbers the potential issues. It also provides an easy to read format report with export options for analysis and reporting offline. The most efficient feature of this tool is its history comparison. You can see whether changes made to the site have had a positive effect, or a completely opposite result.

Screaming Frog

With Screaming Frog, you can take a domain for analysis. It will crawl into the site pages in the same way a search engine would. The tool crawls and pulls through nearly everything you will need to determine which SEO strategy is a success. It is also great for On-Page SEO as well.

When you perform the audit, it can highlight the areas of the site that could have an issue (meta robots errors, duplicated pages on different URLs, and internal redirects to name a few). The free version is limited to 500 pages which is fine for small websites, and the basic per year subscription isn’t too expensive if you have a bigger website.

SEOprofiler

SEOprofiler is a complete software. It combines a variety of tools in one place as a one-stop shop which is perfect for technical audits. Mainly focused on working within the Google guidelines, it highlights integration features with social media and Google Analytics to provide a top quality report on competitor sites and data on local search rankings.

The best thing about this tool is it can create a report on keyword rankings in over 65 countries on Google, Yahoo, and Bing. It can help you identify keywords that will help improve your website’s visibility to deliver the best results.

SiteAnalyzer

With over 50 testing criteria for your website’s effectiveness, this tool focuses on auditing SEO and improving the quality of your website. It will help improve the user experience when they visit your site and your local search ranking as well. It has a free option that offers up to 20 free analysis per month. You can visit this website for a longer list of SEO audit tools.

Now that you have an overview of what these tools can do for you and your website, start investing time in getting to know them so you can determine which site can better suit your SEO audit needs. Also, you can check http://neovora.com to learn about the different analysis you should focus on for your site.

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Sunday, May 21, 2017

Additional Technical Site Audit Steps To Further Your SEO Performance

Additional Technical Site Audit Steps To Further Your SEO Performance

In our previous blogs, we have established that conducting a technical site audit is the core step in finding the weak points of a website’s marketing and link building strategy before any action steps can be taken to improve its overall performance. This is a practice most SEO agencies and consultants would conduct before fully committing to a partnership with a company or business.

This is a practice performed monthly by Neovora for its clients to check three things: 1) the client’s company is heading the right direction with its campaign efforts, 2) the website is fully optimized to rise up in the SERP ranking, and 3) all business goals are eventually achieved. With an in-depth site audit, you will know where your website stands in terms of branding and online presence.

The Final 3 In 2017 Technical Audit

Internet Marketing FresnoCarrying out a technical audit of a website is one of the most important things you need to do to improve a websites overall growth. It is done in order to make a website flawless and more search engine friendly. The ultimate aim of carrying out SEO technical audit is to highlight strong and weak points of a website,” this is according to an excerpt taken from cartoozo.com.

Have you been wondering what marketing strategies have an appeal to your target audience? Do you know what type of content is setting your site apart from the rest? Just how can you land a good spot in the results page and keep that spot while you build authority links? You need to perform these type of audits to get better results.

Link Analysis

Most search engines, especially those with the big guns like Google, often modify their search algorithms from time to time to continuously improve the search navigation experience of the users. And so, websites are expected to keep up with every algorithm update to avoid getting penalized while improving the user experience.

The main goal here is to determine the strengths and weaknesses of your link profile. There are few different link factors to watch out for.

Link relevancy. Are the backlinks hitting the website relevant? Link relevancy is the ruler when it comes to link building. Backlinks shouldn’t be a 100% relevant to the site, but the majority should be.

Link diversity. For a more natural looking link profile diversify your backlinks. These type of links include directory, resource page, niche profile, forums, and relevant blog comments.

Link Authority. Authority links can bring in good juices to your site. The higher the DAs and PAs are, the better it is for your site. Sometimes, pure authority websites can overpower relevant links.

User Experience Analysis

You’ll never know what your users think about the usability of your website. However, you can verify their user experience through several indicators based on the data inside Google Analytics.

Bounce rate. “It is the percentage of single visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further,” a quote taken from an online article.

Exit pages. Identify which pages user leave the most. By knowing which page are making them leave, you can start fixing the site where it is needed the most.

Visitor return. This one is a strong indicator that your site holds content worth checking and user experience is positively favorable. Return visitors will give you more opportunity to convert them into leads or email subscribers.

Citation Analysis

This last step in technical site audit is to mainly check the consistency of your website’s NAP (name, address, phone number) across the internet. To obtain NAP consistency on all online properties, check out online business directories to submit your business’ official NAP information.

When the technical site audit is done and all the contributing factors are analyzed, you will have a better overview on how to promote your website based on your strong and weak points. Internet marketing service companies such as Neovora often conduct monthly site audit to gauge the improvement of a website and how far is it from achieving its targets.

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Friday, May 19, 2017

Steps To Implement A Successful Technical Site Audit

Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

Internet Marketing AlbuquerqueWe have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

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Wednesday, May 17, 2017

How To Start A Comprehensive Technical Site Audit

How To Start A Comprehensive Technical Site Audit

Behind every successful website is a team of SEO experts that monitor ranking status, site traffic, search engine optimization strategies, and overall content. From time to time, the site will be evaluated for its deficiencies or areas of improvement with the use of a tool, process, or system. This is called a technical site audit.

Through a site audit or an SEO audit, one can uncover ways to improve one’s SEO campaigns. One aspect is to identify the weak points in the campaign strategy which are hurting the performance of your website and its overall impact on users. The Internet Marketing Omaha team often starts with an SEO audit before strategic planning and implementation of marketing plans.

The end result is to come up with a list of items that need improvement or fixing, and which action steps are needed to address these issues.

When Do You Need An Audit?

Internet Marketing OmahaThe first step to implementing your SEO campaign strategies is to conduct a comprehensive site audit. The process will give you specific areas that need improvement, and the areas where your campaigns are seen effective. Think of it as an assessment of your SEO performance.

So, how do you effectively conduct a technical SEO audit? By creating a comprehensive checklist. With a checklist, you can ensure that no aspect of your campaign effort is left untouched. Internet Marketing Portland uses a complete SEO audit checklist which makes it effective in its campaign implementation.

Here, we will tackle three out of the nine steps of a comprehensive checklist. Always remember that a good ranking website is the end result of multiple positive ranking factors.

1. Strategic Objectives

What are the long-term goals for your SEO campaign and business ventures? You have to set a clear strategic objective from the very beginning, it should be a reflection of what your business goals are. If you already have objective(s), start reviewing them.

They should be relevant to your business, specific towards your marketing campaign, and attainable within a set time frame. They should also be measurable in some way, where in you can determine at what percentage are you at in achieving your goals.

2. Competitor Analysis

By analyzing your competitors’ performance, you can validate your keywords and pinpoint the missed link opportunities. A good audit result will show:

– Which keywords your competitors are targeting, and which ones are the most profitable for them,
– An analysis of their link profiles which reveal possible linking opportunities for you,
– The types of content that are performing best for your competitors.

You will need to use a tool to gauge the relevancy and effectiveness of your keywords. The easiest way is to determine the page authority (PA) and domain authority (DA) of a keyword in search engine results pages (SERPs).

Visit the Moz page or download the Moz toolbar for assistance in keyword analysis.

3. Keyword Analysis

Do you have the right set of target keywords? Sometimes, one of the biggest reasons why your marketing campaigns aren’t giving the results you want is that you are not targeting “money” keywords. Focusing your efforts on keywords that will actually bring conversions will give the results you’re looking for.

So how do you target the right keyword? If you happen to have a long list of keywords, narrow it down to 20-30 keywords, possibly merging similar words to form long tail keywords. Remember to keep it specific, measurable (its impact on link acquisition), and attainable (with the use of data).

There are different sets of analyses that will break down the cause and effects of every marketing strategy for a particular business website. In our next post, we’ll cover the next 3 important factors in a site audit. By the time we’re done, you will have a clear and comprehensive guide to achieving your goals.

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Sunday, May 7, 2017

Google Analytics | The Basic Guide For Beginners

Google Analytics | The Basic Guide For Beginners

The valuable traffic data you can collect from your website provides a tremendous amount of possibilities for you to increase traffic and promote viewership on your website(s). Just imagine the power you have over your own website. Now you can use this power to outsmart the SEO efforts of competitors.

The collection of traffic data is made quick and easy with Google Analytics. It is a premium web analytics service powered by Google. It was launched in November 2005 and has now become a widely used service on the internet. There are two versions: subscription-based for enterprise users, and for Mobile Apps which gathers data from iOS and Android Apps.

This article isn’t for experts in Google analytics, this is just an introductory post for those who know little or nothing at all about this awesome tool. The Internet Marketing Portland service we offer to local clients such as business owners and service providers are backed up by this tool. It is an undoubtedly powerful tracking tool that is free for anyone to use.

Analytics 5: It’s Current Features

Internet Marketing PortlandGoogle Analytics has gone through several version, and with each upgrade it gets more advanced and efficient for the end-user. As of this current version, dubbed “Analytics 5,” there isn’t much of a change in the functionality of the program but more on the user interface layout. Here’s what you can look forward to in Analytics 5.

Visitors Overview

This is the first screen view you will be taken to when you access the overview report for your site. There is a dropdown to change the date and report being displayed On the chart, there will be an option to add annotations on specific dates where there is a sudden rise or drop in traffic.

Dkssystems.com has a list of the dropdown options under the Visitors tab. Here is the list:

  • Benchmarking
  • Map Overlay
  • New vs. Returning
  • Languages
  • Visitor Trending
  • Visitor Loyalty
  • Browser Capabilities
  • Network Properties

Traffic Sources Overview

This is one of the most important parts of Analytics. Here you’ll find keyword reports, the numbers which will tell you where the traffic is coming from or what is causing it. Related information from kissmetrics.com narrates:

Where your traffic is coming from tells you a lot about the strength of your SEO, your incoming links, and your AdWords and other advertising campaigns. It also shows you where your weaknesses are. Ideally, you want traffic coming from a variety of sources so that your traffic isn’t tied too closely to a single source that’s beyond your control.

There’s a brief keyword report on your overview page, but more detailed reports can be found under the “Search” sub-report. The search sub-report also tells you which page visitors are landing on most often, and which search engine they’re coming from.

Content

On the Content Overview page, the graph shows the page views instead of the page visits. Additionally, the bounce rate and the average time users spend on your page are available too. From the same kissmetrics article, it says:

One thing you’ll notice here is that both pageviews and unique pageviews are both shown. The difference is that a pageview is recorded every time a page is loaded (so if a user clicks refresh, a second pageview is logged, or if a user navigates to a different page and then uses their back button, a new pageview is counted), whereas a unique pageview is only logged once per browsing session.

You can access the Google Analytics 5 page here.

There’s nothing more interesting than this powerful application, that is if you know how to use the traffic data acquired. If you’re still unsure how to maximize these numbers, get a look at our SEO Albany promotion campaigns. Or the great deal of Internet Marketing Portland traffic drive local businesses is benefiting from.

 

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Thursday, May 4, 2017

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Page ranking, local ranking, site traffic, user volume, visitor retention, online visibility, SEO tactics – all these are important key points and play an irreversible role for brands, service companies, and retail businesses to succeed in making a name in the local web, eventually promoting good business.

Internet marketing, digital media, and website promotion are three major platforms that could ultimately make or break a business owner’s dream of climbing up the ladder of success. What will it take to achieve such success? Will it involve thousands or hundreds of thousands of dollars worth of investment? Well, the answer can be a no, depending on how well you leverage search engine optimization.

With SEO Albany, we have seen how proximity immensely influences the ranking of a website or local business. This is in line with Google’s recent search algorithm updates and search indexing, where top local businesses are being featured at the top of search results.

Proximity: A User-Based Ranking Factor

SEO AlbanyIn the recent MozCon, Darren Shaw revealed the top local search ranking factors in an annual report that summarized quantitative and qualitative input from SEO experts and keyword data samples. This report showed that local ranking is now more personalized, competitive, and valuable. What can this mean for small companies?

It means getting a head start on the competition with the right marketing strategy and by studying the latest top ranking factors.

Location Proximity – Is the user close to your location at the time of their search? Search results vary per user depending on where they are exactly. If the customer is just a few yards from your store, mostly likely you’ll be included on the top 20, if not in the 3-Pack map at the top of page 1.

Google Local Categorization – Is your company properly categorized in Google’s listing management platform, previously “Google My Business”? A coffee shop is different from a coffee and pastry shop.

Backlinks – Are the links pointing to the business’ website trustworthy and legit? These links to the website are of value when visited by potential customers in the same area.

Citations – Is the name, address, phone number (NAP), and business details the same across non-Google sites? Posting your business NAP and description on several directory websites such as Yelp and Apple Maps get your site indexed right away.

Unless Google decides another update is necessary or that the ranking factors will change completely, what else should you focus on to help you grab a spot in maps listing?

While Google Local focuses on establishing an online business account for your local business, it’s no longer enough. Valuable content will never lose its flare in keeping a website legit, valuable, and trustworthy.

What Else Should We Look Out For?

Don’t ignore the fact that with proximity as the top key point, Google also values the impact the business has in its neighborhood.  Our SEO Worcester team has integrated these key points in our current clients, and seen great results.

Also, making a presence through localized press releases, business news, awards, events, and other community-based activities will give your company bigger credit and value. This is what local business owners look to achieve anyway, isn’t it?

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Tuesday, May 2, 2017

Attract More Customers With Local Citation Building | SEO Worcester

Attract More Customers With Local Citation Building | SEO Worcester

Local citations, or rather a complete form of it, includes the business name, address, and phone number (NAP). For ranking high in the local search engine results, citations are one of the major driving factors in directing new customers to a local business.

Make sure you have set up your Google Local business listing. Then, go to it and copy your NAP directly from there. For all citation building always use your Google Local NAP. This will ensure that Google matches your many citation back to your business.

By adding your NAP on your website and making sure that it is visible across all online directories gives your site a boost if you want to be listed in the maps section of the local search results. Get ideas from the local SEO Worcester.

According to a Google study, 4 out 5 consumers use search engines to find local information and 50% of them visit a store the same day. So you see, getting an accurate NAP online is important.

How Do You Build Citations?

Internet Marketing WorcesterDon’t confuse NAP building with links. Remember, these are the mention of the official name, address, or phone number or a combination of all three. To get started, identifying how to build them and where to post your NAP to get the exposure you need must come first.

Structured Citations. These are what you’ll often find in online business directories. You have control over the form in which they should appear, therefore you can change the arrangement to your liking. A Yelp listing page is the most common and perfect example.

Unstructured Citations. This is where your business name or contact details are mentioned in non-directory sites. If details get into a local news article or a blogger mentioning it on his blog, that’s an unstructured citation.

Now we know that there are two ways of getting these contact details out, let’s focus on how to promote your NAP, and get returns tenfold. So how do you send potential customers running down your physical location?

Citation Building Services

If you have a good amount to spare funds, hire a local SEO internet marketing service company. The marketing and citation efforts of SEO Wilmington, include hundreds of directory websites. According to Pratik Dholakiya from SEJ:

“Local SEO service providers have access to thousands or sometimes hundreds of thousands of sites that will accept citations, and the building itself is done by hand by professional citation builders in good agencies. Typically, about a quarter of the NAP listings will go live right away, with the rest taking a few weeks to catch up, but if you want to just hand over some bills and get it done, this might be your best bet.”

Manual Citation Building

If you prefer to do it yourself, which you have every right to do, start by finding sites and places where you can manually add your business NAP. Some listing websites will require opening an account with them before posting details. In the same article written by Dholakiya, he added:

“Building citations are fairly simple. Start your search for places to enter citations with the major places for SEO juice: Google My Business, Yelp, Facebook, and whatever the big review sites are in your space or industry. Then move on to the four main aggregators, which supply data to all major search engines. In the USA these are Infogroup, Acxiom, Localeze, and Factual.”

One more important step is to keep a uniform set of NAP across all platforms to gain the best results. And try to consistently add 5 or 10 citations each week… at a minimum add 25 per month. Then, over the course of a few months, you will have easily added several good backlinks to your website!

 

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