Tuesday, May 23, 2017

4 Best Technical Audit Tool For SEO Internet Marketing

4 Best Technical Audit Tool For SEO Internet Marketing

Developing a website isn’t as simple as creating content with keyword-rich headers and reposting the same content to other publishing sites to build links. It’s just one complex aspect of an intricate puzzle in building a link profile. Although investing in quality and authoritative content is a strategic campaign that works most of the time, this is just one-half of the entire equation.

The technical aspect of a website dominates the other half. Without considering the technical side of developing a website and SEO marketing, chances are all these efforts will come to a waste. At neovora.com/ there are interesting posts about on-page SEO and local rankings that will surely help prepare you for a massive change in your website performance.

The evolution of SEO over the years has pushed the search engine giant – Google – to continuously develop its search ranking algorithm. The changes in the algorithm have made the technical side of SEO internet marketing all the more necessary to tackle on. There are lots of areas of a site that needs to be reviewed to determine its strengths, and most especially its weaknesses. Conveniently, there a lot of SEO audit tools that we can use for free to assess the overall performance of a website.

The Audit Tools That Will Make Life Easier

Knoxville SEOTruth be told, there are numerous numbers of tools you can use for technical audit. Some tools are designed for specific commands and reviews, while most cover and review all the important sections of an existing website. What matters is the tool should populate analysis on content, user experience, technical issues, keyword, link building, citation, and competitor data.

Below is a list of audit tools that most SEO experts and agencies use in their internet marketing propositions and strategies.

SEMRush

If this is a tool you have been using, you should know how good this site is. If this is your first time, give it a try. It crawls the domain from the web browser before creating an online report, putting into numbers the potential issues. It also provides an easy to read format report with export options for analysis and reporting offline. The most efficient feature of this tool is its history comparison. You can see whether changes made to the site have had a positive effect, or a completely opposite result.

Screaming Frog

With Screaming Frog, you can take a domain for analysis. It will crawl into the site pages in the same way a search engine would. The tool crawls and pulls through nearly everything you will need to determine which SEO strategy is a success. It is also great for On-Page SEO as well.

When you perform the audit, it can highlight the areas of the site that could have an issue (meta robots errors, duplicated pages on different URLs, and internal redirects to name a few). The free version is limited to 500 pages which is fine for small websites, and the basic per year subscription isn’t too expensive if you have a bigger website.

SEOprofiler

SEOprofiler is a complete software. It combines a variety of tools in one place as a one-stop shop which is perfect for technical audits. Mainly focused on working within the Google guidelines, it highlights integration features with social media and Google Analytics to provide a top quality report on competitor sites and data on local search rankings.

The best thing about this tool is it can create a report on keyword rankings in over 65 countries on Google, Yahoo, and Bing. It can help you identify keywords that will help improve your website’s visibility to deliver the best results.

SiteAnalyzer

With over 50 testing criteria for your website’s effectiveness, this tool focuses on auditing SEO and improving the quality of your website. It will help improve the user experience when they visit your site and your local search ranking as well. It has a free option that offers up to 20 free analysis per month. You can visit this website for a longer list of SEO audit tools.

Now that you have an overview of what these tools can do for you and your website, start investing time in getting to know them so you can determine which site can better suit your SEO audit needs. Also, you can check http://neovora.com to learn about the different analysis you should focus on for your site.

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Sunday, May 21, 2017

Additional Technical Site Audit Steps To Further Your SEO Performance

Additional Technical Site Audit Steps To Further Your SEO Performance

In our previous blogs, we have established that conducting a technical site audit is the core step in finding the weak points of a website’s marketing and link building strategy before any action steps can be taken to improve its overall performance. This is a practice most SEO agencies and consultants would conduct before fully committing to a partnership with a company or business.

This is a practice performed monthly by Neovora for its clients to check three things: 1) the client’s company is heading the right direction with its campaign efforts, 2) the website is fully optimized to rise up in the SERP ranking, and 3) all business goals are eventually achieved. With an in-depth site audit, you will know where your website stands in terms of branding and online presence.

The Final 3 In 2017 Technical Audit

Internet Marketing FresnoCarrying out a technical audit of a website is one of the most important things you need to do to improve a websites overall growth. It is done in order to make a website flawless and more search engine friendly. The ultimate aim of carrying out SEO technical audit is to highlight strong and weak points of a website,” this is according to an excerpt taken from cartoozo.com.

Have you been wondering what marketing strategies have an appeal to your target audience? Do you know what type of content is setting your site apart from the rest? Just how can you land a good spot in the results page and keep that spot while you build authority links? You need to perform these type of audits to get better results.

Link Analysis

Most search engines, especially those with the big guns like Google, often modify their search algorithms from time to time to continuously improve the search navigation experience of the users. And so, websites are expected to keep up with every algorithm update to avoid getting penalized while improving the user experience.

The main goal here is to determine the strengths and weaknesses of your link profile. There are few different link factors to watch out for.

Link relevancy. Are the backlinks hitting the website relevant? Link relevancy is the ruler when it comes to link building. Backlinks shouldn’t be a 100% relevant to the site, but the majority should be.

Link diversity. For a more natural looking link profile diversify your backlinks. These type of links include directory, resource page, niche profile, forums, and relevant blog comments.

Link Authority. Authority links can bring in good juices to your site. The higher the DAs and PAs are, the better it is for your site. Sometimes, pure authority websites can overpower relevant links.

User Experience Analysis

You’ll never know what your users think about the usability of your website. However, you can verify their user experience through several indicators based on the data inside Google Analytics.

Bounce rate. “It is the percentage of single visits (or web sessions). It is the number of visits in which a person leaves your website from the landing page without browsing any further,” a quote taken from an online article.

Exit pages. Identify which pages user leave the most. By knowing which page are making them leave, you can start fixing the site where it is needed the most.

Visitor return. This one is a strong indicator that your site holds content worth checking and user experience is positively favorable. Return visitors will give you more opportunity to convert them into leads or email subscribers.

Citation Analysis

This last step in technical site audit is to mainly check the consistency of your website’s NAP (name, address, phone number) across the internet. To obtain NAP consistency on all online properties, check out online business directories to submit your business’ official NAP information.

When the technical site audit is done and all the contributing factors are analyzed, you will have a better overview on how to promote your website based on your strong and weak points. Internet marketing service companies such as Neovora often conduct monthly site audit to gauge the improvement of a website and how far is it from achieving its targets.

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Friday, May 19, 2017

Steps To Implement A Successful Technical Site Audit

Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

Internet Marketing AlbuquerqueWe have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

The post Steps To Implement A Successful Technical Site Audit appeared first on Neovora.

Wednesday, May 17, 2017

How To Start A Comprehensive Technical Site Audit

How To Start A Comprehensive Technical Site Audit

Behind every successful website is a team of SEO experts that monitor ranking status, site traffic, search engine optimization strategies, and overall content. From time to time, the site will be evaluated for its deficiencies or areas of improvement with the use of a tool, process, or system. This is called a technical site audit.

Through a site audit or an SEO audit, one can uncover ways to improve one’s SEO campaigns. One aspect is to identify the weak points in the campaign strategy which are hurting the performance of your website and its overall impact on users. The Internet Marketing Omaha team often starts with an SEO audit before strategic planning and implementation of marketing plans.

The end result is to come up with a list of items that need improvement or fixing, and which action steps are needed to address these issues.

When Do You Need An Audit?

Internet Marketing OmahaThe first step to implementing your SEO campaign strategies is to conduct a comprehensive site audit. The process will give you specific areas that need improvement, and the areas where your campaigns are seen effective. Think of it as an assessment of your SEO performance.

So, how do you effectively conduct a technical SEO audit? By creating a comprehensive checklist. With a checklist, you can ensure that no aspect of your campaign effort is left untouched. Internet Marketing Portland uses a complete SEO audit checklist which makes it effective in its campaign implementation.

Here, we will tackle three out of the nine steps of a comprehensive checklist. Always remember that a good ranking website is the end result of multiple positive ranking factors.

1. Strategic Objectives

What are the long-term goals for your SEO campaign and business ventures? You have to set a clear strategic objective from the very beginning, it should be a reflection of what your business goals are. If you already have objective(s), start reviewing them.

They should be relevant to your business, specific towards your marketing campaign, and attainable within a set time frame. They should also be measurable in some way, where in you can determine at what percentage are you at in achieving your goals.

2. Competitor Analysis

By analyzing your competitors’ performance, you can validate your keywords and pinpoint the missed link opportunities. A good audit result will show:

– Which keywords your competitors are targeting, and which ones are the most profitable for them,
– An analysis of their link profiles which reveal possible linking opportunities for you,
– The types of content that are performing best for your competitors.

You will need to use a tool to gauge the relevancy and effectiveness of your keywords. The easiest way is to determine the page authority (PA) and domain authority (DA) of a keyword in search engine results pages (SERPs).

Visit the Moz page or download the Moz toolbar for assistance in keyword analysis.

3. Keyword Analysis

Do you have the right set of target keywords? Sometimes, one of the biggest reasons why your marketing campaigns aren’t giving the results you want is that you are not targeting “money” keywords. Focusing your efforts on keywords that will actually bring conversions will give the results you’re looking for.

So how do you target the right keyword? If you happen to have a long list of keywords, narrow it down to 20-30 keywords, possibly merging similar words to form long tail keywords. Remember to keep it specific, measurable (its impact on link acquisition), and attainable (with the use of data).

There are different sets of analyses that will break down the cause and effects of every marketing strategy for a particular business website. In our next post, we’ll cover the next 3 important factors in a site audit. By the time we’re done, you will have a clear and comprehensive guide to achieving your goals.

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Sunday, May 7, 2017

Google Analytics | The Basic Guide For Beginners

Google Analytics | The Basic Guide For Beginners

The valuable traffic data you can collect from your website provides a tremendous amount of possibilities for you to increase traffic and promote viewership on your website(s). Just imagine the power you have over your own website. Now you can use this power to outsmart the SEO efforts of competitors.

The collection of traffic data is made quick and easy with Google Analytics. It is a premium web analytics service powered by Google. It was launched in November 2005 and has now become a widely used service on the internet. There are two versions: subscription-based for enterprise users, and for Mobile Apps which gathers data from iOS and Android Apps.

This article isn’t for experts in Google analytics, this is just an introductory post for those who know little or nothing at all about this awesome tool. The Internet Marketing Portland service we offer to local clients such as business owners and service providers are backed up by this tool. It is an undoubtedly powerful tracking tool that is free for anyone to use.

Analytics 5: It’s Current Features

Internet Marketing PortlandGoogle Analytics has gone through several version, and with each upgrade it gets more advanced and efficient for the end-user. As of this current version, dubbed “Analytics 5,” there isn’t much of a change in the functionality of the program but more on the user interface layout. Here’s what you can look forward to in Analytics 5.

Visitors Overview

This is the first screen view you will be taken to when you access the overview report for your site. There is a dropdown to change the date and report being displayed On the chart, there will be an option to add annotations on specific dates where there is a sudden rise or drop in traffic.

Dkssystems.com has a list of the dropdown options under the Visitors tab. Here is the list:

  • Benchmarking
  • Map Overlay
  • New vs. Returning
  • Languages
  • Visitor Trending
  • Visitor Loyalty
  • Browser Capabilities
  • Network Properties

Traffic Sources Overview

This is one of the most important parts of Analytics. Here you’ll find keyword reports, the numbers which will tell you where the traffic is coming from or what is causing it. Related information from kissmetrics.com narrates:

Where your traffic is coming from tells you a lot about the strength of your SEO, your incoming links, and your AdWords and other advertising campaigns. It also shows you where your weaknesses are. Ideally, you want traffic coming from a variety of sources so that your traffic isn’t tied too closely to a single source that’s beyond your control.

There’s a brief keyword report on your overview page, but more detailed reports can be found under the “Search” sub-report. The search sub-report also tells you which page visitors are landing on most often, and which search engine they’re coming from.

Content

On the Content Overview page, the graph shows the page views instead of the page visits. Additionally, the bounce rate and the average time users spend on your page are available too. From the same kissmetrics article, it says:

One thing you’ll notice here is that both pageviews and unique pageviews are both shown. The difference is that a pageview is recorded every time a page is loaded (so if a user clicks refresh, a second pageview is logged, or if a user navigates to a different page and then uses their back button, a new pageview is counted), whereas a unique pageview is only logged once per browsing session.

You can access the Google Analytics 5 page here.

There’s nothing more interesting than this powerful application, that is if you know how to use the traffic data acquired. If you’re still unsure how to maximize these numbers, get a look at our SEO Albany promotion campaigns. Or the great deal of Internet Marketing Portland traffic drive local businesses is benefiting from.

 

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Thursday, May 4, 2017

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Local Ranking Factors 2017 | Where To Focus Your SEO Drive

Page ranking, local ranking, site traffic, user volume, visitor retention, online visibility, SEO tactics – all these are important key points and play an irreversible role for brands, service companies, and retail businesses to succeed in making a name in the local web, eventually promoting good business.

Internet marketing, digital media, and website promotion are three major platforms that could ultimately make or break a business owner’s dream of climbing up the ladder of success. What will it take to achieve such success? Will it involve thousands or hundreds of thousands of dollars worth of investment? Well, the answer can be a no, depending on how well you leverage search engine optimization.

With SEO Albany, we have seen how proximity immensely influences the ranking of a website or local business. This is in line with Google’s recent search algorithm updates and search indexing, where top local businesses are being featured at the top of search results.

Proximity: A User-Based Ranking Factor

SEO AlbanyIn the recent MozCon, Darren Shaw revealed the top local search ranking factors in an annual report that summarized quantitative and qualitative input from SEO experts and keyword data samples. This report showed that local ranking is now more personalized, competitive, and valuable. What can this mean for small companies?

It means getting a head start on the competition with the right marketing strategy and by studying the latest top ranking factors.

Location Proximity – Is the user close to your location at the time of their search? Search results vary per user depending on where they are exactly. If the customer is just a few yards from your store, mostly likely you’ll be included on the top 20, if not in the 3-Pack map at the top of page 1.

Google Local Categorization – Is your company properly categorized in Google’s listing management platform, previously “Google My Business”? A coffee shop is different from a coffee and pastry shop.

Backlinks – Are the links pointing to the business’ website trustworthy and legit? These links to the website are of value when visited by potential customers in the same area.

Citations – Is the name, address, phone number (NAP), and business details the same across non-Google sites? Posting your business NAP and description on several directory websites such as Yelp and Apple Maps get your site indexed right away.

Unless Google decides another update is necessary or that the ranking factors will change completely, what else should you focus on to help you grab a spot in maps listing?

While Google Local focuses on establishing an online business account for your local business, it’s no longer enough. Valuable content will never lose its flare in keeping a website legit, valuable, and trustworthy.

What Else Should We Look Out For?

Don’t ignore the fact that with proximity as the top key point, Google also values the impact the business has in its neighborhood.  Our SEO Worcester team has integrated these key points in our current clients, and seen great results.

Also, making a presence through localized press releases, business news, awards, events, and other community-based activities will give your company bigger credit and value. This is what local business owners look to achieve anyway, isn’t it?

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Tuesday, May 2, 2017

Attract More Customers With Local Citation Building | SEO Worcester

Attract More Customers With Local Citation Building | SEO Worcester

Local citations, or rather a complete form of it, includes the business name, address, and phone number (NAP). For ranking high in the local search engine results, citations are one of the major driving factors in directing new customers to a local business.

Make sure you have set up your Google Local business listing. Then, go to it and copy your NAP directly from there. For all citation building always use your Google Local NAP. This will ensure that Google matches your many citation back to your business.

By adding your NAP on your website and making sure that it is visible across all online directories gives your site a boost if you want to be listed in the maps section of the local search results. Get ideas from the local SEO Worcester.

According to a Google study, 4 out 5 consumers use search engines to find local information and 50% of them visit a store the same day. So you see, getting an accurate NAP online is important.

How Do You Build Citations?

Internet Marketing WorcesterDon’t confuse NAP building with links. Remember, these are the mention of the official name, address, or phone number or a combination of all three. To get started, identifying how to build them and where to post your NAP to get the exposure you need must come first.

Structured Citations. These are what you’ll often find in online business directories. You have control over the form in which they should appear, therefore you can change the arrangement to your liking. A Yelp listing page is the most common and perfect example.

Unstructured Citations. This is where your business name or contact details are mentioned in non-directory sites. If details get into a local news article or a blogger mentioning it on his blog, that’s an unstructured citation.

Now we know that there are two ways of getting these contact details out, let’s focus on how to promote your NAP, and get returns tenfold. So how do you send potential customers running down your physical location?

Citation Building Services

If you have a good amount to spare funds, hire a local SEO internet marketing service company. The marketing and citation efforts of SEO Wilmington, include hundreds of directory websites. According to Pratik Dholakiya from SEJ:

“Local SEO service providers have access to thousands or sometimes hundreds of thousands of sites that will accept citations, and the building itself is done by hand by professional citation builders in good agencies. Typically, about a quarter of the NAP listings will go live right away, with the rest taking a few weeks to catch up, but if you want to just hand over some bills and get it done, this might be your best bet.”

Manual Citation Building

If you prefer to do it yourself, which you have every right to do, start by finding sites and places where you can manually add your business NAP. Some listing websites will require opening an account with them before posting details. In the same article written by Dholakiya, he added:

“Building citations are fairly simple. Start your search for places to enter citations with the major places for SEO juice: Google My Business, Yelp, Facebook, and whatever the big review sites are in your space or industry. Then move on to the four main aggregators, which supply data to all major search engines. In the USA these are Infogroup, Acxiom, Localeze, and Factual.”

One more important step is to keep a uniform set of NAP across all platforms to gain the best results. And try to consistently add 5 or 10 citations each week… at a minimum add 25 per month. Then, over the course of a few months, you will have easily added several good backlinks to your website!

 

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Friday, April 28, 2017

Useful Techniques In 2017 | Interesting Link Building Tactics

Useful Techniques In 2017 | Interesting Link Building Tactics

We have been talking about link building in our previous posts and back again with a new set that will surely change your perception of how they are being built this year. The SEO Tulsa blog talks about organic searches and three of the most effective organic link building tactics.

Out with the old, in with the new. Some of the techniques we will enumerate below might be familiar to you, or could be your first time learning about them. Although some tactics had been around for awhile and had been used longer by many SEO marketing agencies, finding out the best strategies to be using this year will give you the upper hand in planning and implementing.

The Techniques And Methods

seo wilmingtonYou have to know what else can be done to improve website ranking in the search engine results pages (SERPs). In local searches, SEO Wilmington internet marketing is a fine example of a geographically sound ranking method. Would you go for the conventional, commonly used methods? Or would you risk diving in unfamiliar territories for a much, much better result?

Ranking-For-Links Technique

Writers and bloggers often search for references when they write a piece. When a reference link is reputable and of good quality, most likely they will link out to it. Ranking for links is about creating a piece of content specifically targeting keywords writers and bloggers would likely type into Google when searching for a reference content.

How? The niche-specific search query these people might search for when looking for a reference must be identified. Then start creating the content with the target keywords mentioned at least once or twice throughout the piece. The Google Keyword Planner is the best tool to use to check how often these keywords get searched for each month.

Missing Link Method

This method revolves around the idea of citation websites linking to your competition.  These properties are the ‘missing link’ to your link profile. Because, if the top-ranking websites are getting linking there, then it makes all the sense in the world you should too.

How do you find these links? First identify the competitors, those in the top 3 positions in the search rankings. Find out all the citation backlinks to each competitor website using tools like Majestic SEO and/or ahrefs. Once you have a list, assign an individual or team, depending on your manpower availability, to contact those in the list and send a request for them to reference your website.

Comment Collection Technique

The idea for this technique is to find posts that are similar to one of your most recent blog. The posts need to have a lot of comments from readers. Then, you can start contacting the comment posters, encourage them to check out your blog and leave a comment as well.

People who actively comment on posts are highly-engaged blog readers, which translates to them being avid readers and comment posters, and might link out to your website.

Here’s how this works:

  • Find popular posts with similar content to your most recent post.
  • Extract the websites and emails, and the name of the comment posters.
  • Send them a friendly message and ask for an opinion about your post.

Get The Dice Rolling

The link building tactics listed above require a lot of work, a lot of research, contact listing, and emailing people you know nothing about; but the returns could be mind blowing and could set both your page and domain authority soaring like kites on a windy, summer day.

 

The post Useful Techniques In 2017 | Interesting Link Building Tactics appeared first on Neovora.

Wednesday, April 26, 2017

Top 3 Organic Link Building Tactics | SEO Tulsa

Top 3 Organic Link Building Tactics | SEO Tulsa

In the past, several SEO experts and gurus have published lists of tested and proven link-building tactics that have worked for them. These tactics include website optimization and on-page SEO and optimizing visibility on other websites within their niches (off-page SEO).

Along with Google’s continually changing search engine optimization rules and search engine algorithm, came the localization of search results or more favorably called ‘organic results’ that mostly focus on providing search results based on the physical location of the user. This change has broadened the chances for local businesses to rank better in their area as well as in their local market.

Organic searches can do wonders for businesses. But this does not benefit local businesses alone, it is also a redeeming factor for powerful link building. In our SEO Bridgeport blog that came out recently, we narrowed down a few tactics that worked in 2016. This year, let’s dig into how we drive organic traffic to website with the tactics already practiced in our local SEO Tulsa processes.

Driving Organic Traffic To Build LinksInternet Marketing Tulsa

Let us not prolong it any longer, let’s dive into organically driving links to your website. Here are our tops picks:

#1 Video Creation and Sharing

How many silly and utterly mundane videos have gone viral over the internet? A gazillion, perhaps? Why has a crying baby gone viral? Or a teenage boy trying to pull a stunt but failed dramatically generated thousands of views. Why is this so?

The answer is simple. Video ise entertaining. It is informative, visually creative, and entertaining – a total package. To generate traffic and backlinks to your website, start by creating informative and pleasing videos. They should highlight your brand, product, and service.

Optimize the video title, description, and content with your target keywords so it will be properly indexed in the search engines. Once it’s up, start sharing it around in your target niche, on popular websites with related content, and on different social media platforms.

#2 Blog Posting and Sharing

We’ve established that content creation is crucial, one of the bloodlines that will keep your website legit and alive. Creating blogs, about site updates, new service news, relevant niche topics, or a guest post; will raise the bar to a higher level. The connection you can create with these blog posts is limitless so long as you know where and how to syndicate them.

Choose reliable, trust-worthy websites that accept content re-posting. Great examples are Reddit (topics are usually discussed in forums with over 36 million users) and StumbleUpon (a content discovery site that directs users to websites). Imagine exposing your blog content to multiple types of audiences you couldn’t reach on your own unless you spent thousands on ads.

#3 Photo Submission and Sharing

Technological advancement doesn’t just end with impressive link building tactics. It has turned the internet world into a much more versatile place for websites to thrive  and gain organic traffic. Creating an image gallery with pictures relevant to your niche and brand, optimizing it with the target keywords, and sharing the photos on image sharing platforms will get the site in the search results.

Google places high value and weight on images with target keywords. It is also important that all inbound links attached to the image(s) are do-follow links to get the best traffic results.

Find out what strategies you should avoid when creating links this year.

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Sunday, April 23, 2017

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport

If you have just taken a quick break after brooding over the number written on your ranking analysis, then you are one of the many enduring the daily grind of a keeping websites visible, relevant, and progressively ranking.

Localizing your search engine efforts does not only help attain an online presence, it also helps your potential customers find you locally. And one of the most effective methods ever to exist in the search engine optimization world is building links and connections to related websites.

In our SEO Greenville post recently, we discussed two simple concepts to earning relevant links toward your website. In our continuous effort to help small businesses grow their business, our local SEO Bridgeport has put up 3 more link building tactics for those who have now mastered the basics of earning links.

The Top 3 B’s In Advanced Tactics

SEO BridgeportWe are coining it the 3 B’s for the sole purpose of grouping them together and finding out how these three effective must-try tactics are proven to work by many SEO agencies. They come in any order and the results they produce will still depend on how far you are willing to invest, but still, the ranking results are exemplary.

Blog Community

With the quality content you have on your site, online users can now confirm that the website is legit. Now, focus on creating and posting blogs, either a daily, weekly, bi-weekly, or monthly post about the products and services offered or write about any topic that will shed light on your customers.

If you are fairly new at blogging, learn more about blog carnivals. It is a blog promotional event where one blogger hosts the event and several other bloggers participate. A topic is then announced for other bloggers to write about and publish on their own blogs. The host then gathers the links to these blogs and writes a summary of all the contents submitted.

It is then up to the host when, where, and how this will be disseminated. The important thing is readers will have an easy access to the different blog links. If you participate in such event, you will have access to different types of audience.

Broken Links

This is about finding the right page and the opportunity you can gain from it. Searching for dead links, basically suspended or inactive pages, that’s still ranking high in the search pages is a good lead. Find out what pages are linked to the dead site, initiate contact to the websites where the links are coming from. You’ll be surprised at the positive response you might receive. Nobody wants to connect to a site that is dead for this could affect their own search rankings.

Let them know that you have valuable blogs with a similar content or topic. Chances are, they may start linking to your webpages, and add more links on your website. In a way, it is asking for links, but these websites still have the option whether to link to your site or not. More of this topic here.

Build Relationships

Building relationships work anywhere. In school, in the workplace, in the local community, or online. Start making connections, know the right people, the right group or community. By knowing these groups, you can grow your connection, and these connections will largely help in your link building efforts.

Join forums, online communities, social media groups, or any online congregation that is relevant to what you are trying to promote. Aim to establish long-term relationships with the right people. Earning connections is easier when people in your circle willingly link to your website.

By Default, You Are In Charge

When you need a better grasp of the tactics enumerated above, let SEO Bridgeport help you understand the ins and outs of blog communities, broken link tactic, and building long-term relationships.

Are you stuck in finding the right group to reach out to? Unsure which community can help you earn valuable connections? Don’t stress over it. Our localized internet marketing and SEO methods will introduce you to the right people.

 

The post Top 3 Advanced Link Building Tactics For Beginners | SEO Bridgeport appeared first on Neovora.

Saturday, April 15, 2017

2 Common Link Building Tactics For Beginners in Greenville SEO

2 Common Link Building Tactics For Beginners in Greenville SEO

Link building will never grow old when it comes to improving the Page Authority (PA) of a webpage. “Authority points” are earned when an external webpage connects to one of the webpages in your site or directly to your home page.

In search engine optimization (SEO), establishing a huge web of external pages linking to your webpages could only mean one thing, your efforts in building associations has come to fruition. But for beginners who are just about to start working their way in, much like the local businesses that are now being assisted by our SEO Greenville marketing agency, selecting which tactics to use and implement might come as a challenge.

Just as there are traditional and upgraded methods in marketing, link-building strategies come in three sets – for beginners, the advanced tactics, and the sidelines.

The Tactics Fit For Beginners | SEO Greenville

Some SEO companies think link building doesn’t work as well it used to in the past. But in truth, external web connection isn’t dead as it will continue to be one of the factors in Google’s core algorithms.

From Christoph C. Cemper’s 20 SEO Link Building Tips for 2017, he listed several reasons why earning association can dictate a website’s ranking in Google search. Here’s an excerpt from the blog:

“Can a website rank without links? We say that a website cannot rank without connection. Why do we think that?

  • Because it’s Google’s #1 ranking factor
  • Because it’s the WEB
  • Because its point to great content (that deserves to rank well)
  • Because they transfer power
  • Because they transfer trust
  • Because it’s through association that Google discovers your website…

“But don’t take it from us when we say that links are important, take it directly from Google. In March 2016, in a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the first two ranking factors were links and content:

“I can tell you what they are. It is content. And it’s links pointing to your site. (Andrey Lipattsev, Search Quality Senior Strategist at Google)”

Start With The Basics

We can’t transition to advanced tactics if the basics haven’t been set yet, for this will serve as the foundation for your next link-building move. Here’s an article that might help as well.

It Always Start With The Content

How can people trust your website if it doesn’t have valuable content? Yes, the quality of writing you put in your webpages is more than important. Informative, reliable, and well-researched posts can become a resource to the people who can actually help you earn association – the bloggers, researchers, and writers.

Infographics Are Attractive

Infographics are for those who don’t have the time (or attention span) to read lengthy blogs. They are more colorful, more succinct, and more attractive than a big block of text. From the same post by Cemper, he adds:

“However good your writing, some people find it easier to grasp information visually. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience.

“Many people use Infographics to attract links. And it works. Sometimes someone might use your infographic, but without linking to you. In such case, you could start a “Google reverse image search.”

Have A Fresh Start

Link-building isn’t limited to just these two tactics, in fact there are countless strategies that can be used to earn links. Our Round Rock team has put to good use the list of tactics we have compiled over the years.

There’s more to learn about getting those important connection from external webpages. Work with our Greenville marketing team so we can walk you through the advance and upgraded tactics of link building.

The post 2 Common Link Building Tactics For Beginners in Greenville SEO appeared first on Neovora.

Tuesday, April 11, 2017

Your SEO Guide To A Multi-Location Business

Your SEO Guide To A Multi-Location Business | SEO Round Rock

For businesses operating in multiple physical locations, digitally marketing the brand and services is difficult. Though you want to promote a single brand, the aim is still to rank high in the search engine results pages (SERP) for each and every location.

Typical online marketing strategies don’t work well in this situation simply because the SEO efforts would require exceedingly large amounts of marketing assets to be produced for each individual location.

When optimizing for SEO, content management and organizational management are separate divisions that are both vital in the overall local SEO strategy for each location. This is where SEO management becomes more complex, but our SEO Round Rock online marketing work can attest to how both divisions can be properly managed with the right tools.

Management Contrast: Organization vs. Content

Organizational Management

Website strategy and SEO Round RockWho will plan and create the content needed for your website? How will you promote your brand or product locally? Do you have different services and promotions going on in each store? Are the stores operated by one group of people or are they managed separately and independently?

Local optimization is dependent on the demand in each location, therefore the marketing strategy for one store my not be adequate for the other. What do you do then?

The key is to analyze your keywords and competitors, and know what your customers and target markets are searching for. Take what is currently successful for your competitors, and optimize on-page for those elements. Then focus your off-page strategies on driving traffic to your site(s) for those elements.

Content Management

This is basically the written information about your business, the most important details are the business name, physical address and permanent phone number (NAP – name, address, phone). It’s imperative that this information is exactly the same across all digital media platforms, if not, Google won’t be able to match up all your online properties to your locations… and this will have a significant impact on your rankings.

Managing content for your separate locations also means differentiating between them in your blogs and social media as well. Separate blogs for each location, separate YouTube channels, separate Facebook pages… everything. Each location needs to be able to point content directly back to their store’s website, even if it’s a subdomain of your main site. Careful planning needs to be taken to ensure all off-page linking is done, and done to the correct location.

Planning Your SEO Campaigns

Planning involves content and organizational management. It also involves a lot of budgeting on your part. Determining how much you are willing to spend on local optimization will affect how to market your brand or product.

For all businesses, adding multiple pages on the website, adding a Locations or Cities Served tab, assigning one dedicated sub-page for each city effectively helps in building authority links. If your business has stores across a large region or even country-wide, then you’ll need to create subdirectory websites for each location. The more traffic driven toward your locations’ web pages, the more authority your entire website gets, as well as each store. You can charge this up by creating blog posts that focus their links on one location at a time, rather than all or some locations simultaneously.

We are after those links. And with the domain power of social media and web 2.0 sites, the more inbound links to create to your webpages, the more authority and relevance each location will receive.

Much like our optimization campaign in SEO Knoxville, focusing targeted content to one city location… both on-page and off… will increase your SERP rankings and local authority significantly.

Wherever you are in Round Rock, with our SEO  campaigns we’ll find the best approach for each business location.

The post Your SEO Guide To A Multi-Location Business appeared first on Neovora.

Wednesday, March 15, 2017

Top 6 Optimization Use Of Photos For Your GMB Page

Top 6 Optimization Use Of Photos For Your GMB Page

Setting up a Google My Business (GMB) profile is now a common marketing strategy for small to medium businesses wanting to grow their business or for online marketing SEOs helping business owners gain more traffic and visibility.

Most of our marketing strategies and website promotion for local SEO Fresno and SEO Knoxville take part in compiling these helpful tips, aiming to guide businesses to lead domination and sales increase.

Countless numbers of helpful articles and online guide are all over the web with one common purpose – to help local companies gain an edge over their competitors and rank higher in Google’s Map Local 3-Pack. With similar information scattered around, finding the most logical and applicable advice should be a priority.

The Power Of Image Story-Telling

Internet-Marketing-Round-Rock-NeovoraWith the many things you can do to promote your business in GMB, starting off with the easiest, most basic action step could bring you a long way. Nowadays, images can be produced without difficulty, with high quality photos often telling a lot about the brand. It is an alternative way to tell people what your business is, what you are offering, the services you provide, and what the customers will miss if they choose not to visit your place.

By painting a thousand words without relying on content alone, you can promote your business with breath-taking images.

GMB Profile Images

With GMB, adding different types of pictures on your account not only improves the effectiveness of the page, it’s also an outlet for company owners to showcase the best pictures they have to promote the store. Much like taking extra time to beautify your personal Facebook profile page to gain likes, your GMB works just the same.

For Profile

This one should be the best representation of your business, enabling any customer to recognize your store across Google. If you opt for a subtle or serene, colorful or black and white picture, it matters that it’s a reflection of your brand’s personality. The ideal size is 250×250 pixels.

For Cover

This will be displayed in your Google + page, which should be a grand showcase of your offers and services. Find the best spot in your store or location, snap a shot, enhance it and then add it as a cover photo. The best dimension is 2120 x 1192 pixels.

For Brand Logo

This is typically the 250×250 version of your company logo. If it doesn’t fit the ideal dimension, find ways to tweak it in some ways to get the desired size. Google allows owners to recommend an image to be displayed alongside your brand name on Google Search and Maps.

Aside form these primary images that needs to be added, there other pictures you can include in your GMB page for optimization and better visual impact.

Interior View

Give customers a real-life feel of the ambiance and setting of your place. These photos should entice them to come and experience the service themselves, make their mouths water with the table and food presentation, give them a taste of the comfort your company can give with the furniture placement and accommodation.

Exterior View

Show them a popular signage or street or landmark that is close to your location. Let them see how your shop or store looks like from the outside on each direction. Let them see the well lighted streets, the people flocking in to experience your services.

Product Samples

This one should be easy. Food bloggers never fail to post pictures of great food and great eats every day. Online clothing stores flaunt their latest collections and popular designs. You should do the same with your products, if it’s food, then get the best photo with the best angle and lighting effects.

The Google Trusted Photographer program provides a list of professional photographers equipped with 360 degree cameras and everything else needed to get a panoramic view of your location, which will give potential customers more reason to try out your service.

You’ll Need More Than Just An Image Gallery

While pictures hold great power in promoting your business, it only does half of the work needed to get the results you desire to have. With our expertise, our local SEO Knoxville campaigns don’t just focus on image optimization. We provide content creation, management and promotion so your images do not just tell a story, it creates a storybook about what your business is all about.

The post Top 6 Optimization Use Of Photos For Your GMB Page appeared first on Neovora.

Sunday, March 12, 2017

Mobile Friendliness | A New Generation For Page Ranking

Google rises in the advancement of a mobile-friendly formula that motivates all websites in revamping the mobile experience of their users. Knoxville SEO with its competence in lead generation, has helped clients obtain improved mobile views.

Remaining At The Forefront In The Ranking Page

Based on Google updates, mobile friendliness will substantially influence a website's position in the search engine. When developing a site or upgrading a currently existing one, if the entire site could not be updated right away, at least make sure that the bulk of your traffic is directed to the pages that are now mobile friendly.

Website visitors nowadays make use of mobile devices more often to access almost anything and everything in the web. Devices are much less cumbersome, very easy to hand-carry, and also could fit in tiny bags. Mobile browsing isn't really as enjoyable if the website isn't really mobile-friendly.

Knoxville SEO | Inspect Your Mobile Friendliness

With the assistance of these reminders, one could self inspect if the website friendly to users on any type of device.

  1. A software program that isn't really usual on mobile phones (Flash is an example) may offer your website lower opportunity of being ranked as mobile-friendly.
  2. Web content dimension need to be the ideal dimension. This will certainly get rid of zooming in or out, or scrolling left to right to view the whole page.
  3. Text style and format plays a crucial role. Messages that are legible, very easy and clear on the eyes crucial when reading.
  4. Hyperlinks must have sufficient areas in between. By doing so, it would certainly be less complicated for the individual to touch the appropriate web link.

Don’t Miss That Click And Update Your Site


This upgrade on the search engine optimization is not obligatory, but it is valuable for your website to get direct exposure via Google's efficient ranking formula. Knoxville SEO has been taking pleasure in improving sites that are now more mobile-friendly and easy to navigate.

Learn about Neovora and how we work in Knoxville marketing.

Bounce Rate And Website Objective Come Hand In Hand

Bounce Rate Affects Your Website Goal

In the online marketing website traffic analysis, the percent of the visitors that go into the website then leaves (bounce) rather than stay check out the other pages of the website is called the Bounce Rate. It mirrors the performance of the website in maintaining audiences, urging them to discover more about the site then just leaving after reaching a certain page.

Just what makes a visitor remain on your website? What motivates them to navigate further into other inner pages? Will it adversely impact your Fresno SEO standing if site visitors leave immediately after reaching your website?

Does High Bounce Rate Equal To Exposure Doom?

Equally as there is both negative and positive side, high bounce rate do not quickly translate to a website failing. In many cases, a high percent of visitors leaving right after reaching a certain page will certainly not count against the website.

These are pages that doesn’t lead to another page. Examples would be a page with a 1-800 number to call or an online form that needs to be filled out.

Improving Bounce Rate Improves Fresno SEO

Improving the bounce rate of your internet site might require a great deal of job, yet with an efficient Fresno SEO, your opportunity of decreasing the number could be as quick as a five-minute exercise.

Including a page link in the material of various web pages will certainly enhance the website traffic. If more clickable, fascinating web links such as "More useful suggestions below" or "Find out comparable actions below" are hyperlinked, after that there is a better opportunity that the audience will certainly remain much longer on your website.

Improving the material of your website will certainly draw in a lot more viewers. When a site visitor finds one web page helpful or enjoyable, and finding it interesting enough, he is more likely to navigate through the site to find out more about the subject.

Keyword optimization drives much more visits on particular web pages in your website. Frequently utilized and straightforward keywords included throughout your content makes it much easier for Google to rank the page higher.


Learn more about Neovora Fresno.

Monday, March 6, 2017

Stay Competitive In Google’s Local 3-Pack

Stay Competitive In Google’s Local 3-Pack

There is no changing the fact that the Local Pack display in Google Map’s search results page has been brought down to 3. Well, no announcement yet of another major update coming anytime soon.

Along with this significant update are the changes on the information displayed with the business being featured in search engine results page (SERP).

This was hot news for all SEO experts and their corresponding marketing strategies, everyone fearing how businesses and websites will par with existing top list. And it is still today, forcing SEOs to come up with new ways to market web pages and build links.

Our SEO Fresno campaign understands the importance of ranking higher in searches, while ultimately working our way to lead local companies in the 3-Pack spot.

Several questions, very important points at that, have been raised and answering them with a comprehensive and detailed content will help small and medium companies assert which path to take to stay competitive locally. Our SEO Albuquerque has an informative content about the recent changes.

How Does The Change Affect Traffic And Visibility?

SEO FresnoLessening the number of featured store location in SERP understandably will lessen the number of businesses being exposed to online searchers – that doesn’t sound very helpful to anyone wanting to grow in their local market. But although the number decreased, it may have greater impact on improving traffic.

Just how can it affect the website’s visibility and site traffic?

It depends on the searchers physical location.

In recent experiments conducted by several SEO firms, it shows that there is a slight change of featured businesses in every search as well as their 3-Pack ranking spot. Take for example the shops in San Mateo Boulevard. The top 3 ranking shops would vary depending on where the searcher is currently at.

H4: It depends on the 20-business list Google Map populates.

Before the 3-Pack update, searchers can easily see the phone number and the Google My Business (GMB) link; now, they will be directed further to the 20-business list map view to retrieve contact information and address.

It depends on credible organic results.

Users are more likely to check results that are closely relevant to what they want to find compared to clicking advertisement links. In line with this, your company still has the chance to rank higher in the top 20 list when it comes to organic results.

How To Stay Competitive In The Local Pack?

Nowadays, keeping up-to-date with the latest trends in marketing strategies is your modern battle plan in this war of SERP ranking and traffic driving. And just by knowing what else can you do to push your business to the top, Google might find your GMB worth featuring in the local maps.

How do you stay competitive then?

It’s Not A Cause For Panic

If the business isn’t there yet, this shouldn’t be a cause to panic. It doesn’t directly translate to failure to rank better or that your SEO and marketing efforts are a waste.

The searcher’s local IP address is a heavy determining factor for Google to display the top ranking local businesses. What one searcher sees from his mobile device may be different from the person standing meters away from him. So even if your GMB page isn’t ranking well in your ranking reports, you may find it listed in the 20-businesss list or anywhere on the 3-Pack.

Check The Top 20 List

Being in the top 20 list is a good start. This place will still give your store more chances of ranking higher. The ranking of businesses doesn’t change much, which means, irregardless of the searchers location, once you’re there, you’ll get the exposure you deserve.

To ensure that you stay in this list you have to meet the following:

  • Your Google My Business (GMB) page should contain the important information about your store such as a unique description of the company, the permanent address consistent with the website and local directory address, pictures relevant to your brand, services, and products, and its appropriate category.
  • Earn positive reviews. Nothing beats the credibility and good performance of your store when positive reviews from customers are given. Find ways to encourage customers to leave a good feedback, which will definitely reflect on your GMB page.
  • Store hours needs to be accurate. Providing exactly what time the store opens and closes on weekdays and weekends will help your customers plan out when can they visit your place. It must be accurate.

Localize backlink building. Localizing your SEO link building, linking your website to local business that are relevant and similar to what you offer, is the best way to increase your local visibility.

Learn More Localized Marketing Strategies

As simple as it may sound, some of these useful tips can be a lot of load and finding time to work on your ranking above your full business schedule might be too much to handle. Check out Bright Local’s feature article for other useful information.

Our local Fresno SEO agency has the right tools to cover everything you need to do to improve your local standing. Take some time to rest while we work on our proven solutions to get you off the top 20 list and into the 3-Pack spot.

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