5 Social Media Marketing Habits To Drop

Social media is a fast growing, fast moving platform. What’s hot on Monday morning could become old and irrelevant Thursday night. The attention given to a viral post today could be directed to another tomorrow.

The Time website listed viral videos with the most views in 2016. Number two on the list was Piko Taro’s Pen-Pineapple-Apple-Pen. Who didn’t feel the urge to dance along the upbeat instrumentals and repetitive lyrics? Who hasn’t watched the 12-year old Ukelele player, Grace VanderWaal, who got a golden buzzer on her America’s Got Talent audition? Or Adele’s Carpool Karaoke who showcased her legendary vocals while driving through the English streets?

The fame these videos gained lasted for several days, or up until the next viral video came out. Given how fleeting this kind of fame is, as a marketing strategist for your brand, how can you trigger a lasting interest in your target audience? Or rather, what you shouldn’t be doing on social media that could potentially scare away leads.

What You Might Be Doing Wrong

Let’s look at what you could avoid doing when you start the engine on your ultimate marketing strategy.

Avoid jumping on every trend.

Many brands often jump into trending topics and popular memes to stay relevant or force themselves into a conversation. Just because it’s popular and people are talking about it doesn’t always mean people will want to hear from you on the topic, especially if it isn’t relevant to your brand or service. It could turn people off and your marketing efforts will fall flat. Always ask yourself this: Is what I’m sharing really relevant to my brand?

Don’t ignore active and responsive audience.

Although social platforms are a great promotional tool, it isn’t just a place where you can promote the best qualities of your business. It’s a social networking platform that encourages a two-way conversation. Use it instead to interact with your followers while promoting your brand. Allocate time for audience engagement, encourage them to share a feedback, and initiate discussions about your business and their experience.

Social accounts shouldn’t be set to ‘private’.

There are still businesses these days who keep private social accounts to secure a brand handle. But people won’t be able to find you this way. Just because they aren’t following you online, it doesn’t mean they aren’t searching you up on Google to see what your social media activity is all about. Plus, private accounts may convey several things – lazy staff, shady transactions, or negative feedback?

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Automated ‘thank you’ messages sound distant.

Automated messages are a thing of the past. It can come off as impersonal and distant, like getting a marketing email you don’t want in your inbox. And, no one wants to talk to a robot, it doesn’t feel real. People nowadays are always glued to their mobile phones, socializing with the world through the internet. It only takes a seconds to send a quick reply, react to a post or share a post. You can show the same courtesy by sending an actual ‘thank you’ message.

Too many hashtags is a crowd.

Because users can easily find your brand through hashtags, which is especially true in platforms like Instagram and Twitter, one might tend to overuse this marketing effort excessively. Excessive hashtags can give a spammy vibe or cause confusion if you’re using ones that are irrelevant to your post. This could potentially lead to an increase in the wrong kind of followers – mostly robots or people only interested in being followed back. A good move is to have your followers focus on what you’re saying instead of what you’re ‘hashtagging’.

5 Social Media Marketing Habits You Should Stop Doing

There really is no firm rule on the Dos and Don’ts of social media marketing. Although keeping in mind these five habits to drop when outlining your next content, chances of putting out a more effective post is higher, plus the potential for a better response from your audience is greater. Now, start improving those posts and become more effective!

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