4 Best Technical Audit Tool For SEO Internet Marketing
Developing a website isn’t as simple as creating content with keyword-rich headers and reposting the same content to other publishing sites to build links. It’s just one complex aspect of an intricate puzzle in building a link profile. Although investing in quality and authoritative content is a strategic campaign that works most of the time, this is just one-half of the entire equation.
The technical aspect of a website dominates the other half. Without considering the technical side of developing a website and SEO marketing, chances are all these efforts will come to a waste. At neovora.com/ there are interesting posts about on-page SEO and local rankings that will surely help prepare you for a massive change in your website performance.
The evolution of SEO over the years has pushed the search engine giant – Google – to continuously develop its search ranking algorithm. The changes in the algorithm have made the technical side of SEO internet marketing all the more necessary to tackle on. There are lots of areas of a site that needs to be reviewed to determine its strengths, and most especially its weaknesses. Conveniently, there a lot of SEO audit tools that we can use for free to assess the overall performance of a website.
The Audit Tools That Will Make Life Easier
Truth be told, there are numerous numbers of tools you can use for technical audit. Some tools are designed for specific commands and reviews, while most cover and review all the important sections of an existing website. What matters is the tool should populate analysis on content, user experience, technical issues, keyword, link building, citation, and competitor data.
Below is a list of audit tools that most SEO experts and agencies use in their internet marketing propositions and strategies.
If this is a tool you have been using, you should know how good this site is. If this is your first time, give it a try. It crawls the domain from the web browser before creating an online report, putting into numbers the potential issues. It also provides an easy to read format report with export options for analysis and reporting offline. The most efficient feature of this tool is its history comparison. You can see whether changes made to the site have had a positive effect, or a completely opposite result.
With Screaming Frog, you can take a domain for analysis. It will crawl into the site pages in the same way a search engine would. The tool crawls and pulls through nearly everything you will need to determine which SEO strategy is a success. It is also great for On-Page SEO as well.
When you perform the audit, it can highlight the areas of the site that could have an issue (meta robots errors, duplicated pages on different URLs, and internal redirects to name a few). The free version is limited to 500 pages which is fine for small websites, and the basic per year subscription isn’t too expensive if you have a bigger website.
SEOprofiler is a complete software. It combines a variety of tools in one place as a one-stop shop which is perfect for technical audits. Mainly focused on working within the Google guidelines, it highlights integration features with social media and Google Analytics to provide a top quality report on competitor sites and data on local search rankings.
The best thing about this tool is it can create a report on keyword rankings in over 65 countries on Google, Yahoo, and Bing. It can help you identify keywords that will help improve your website’s visibility to deliver the best results.
With over 50 testing criteria for your website’s effectiveness, this tool focuses on auditing SEO and improving the quality of your website. It will help improve the user experience when they visit your site and your local search ranking as well. It has a free option that offers up to 20 free analysis per month. You can visit this website for a longer list of SEO audit tools.
Now that you have an overview of what these tools can do for you and your website, start investing time in getting to know them so you can determine which site can better suit your SEO audit needs. Also, you can check http://neovora.com to learn about the different analysis you should focus on for your site.
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