Steps To Implement A Successful Technical Site Audit

To strategists and SEO agencies, technical site audit is the ultimate guide to improving website performance and eventual business success. The data collected after an extensive SEO audit will serve as the basis to plan out the campaign strategy to help improve website traffic, online presence, and business branding.

In a different blog post related to the Internet Marketing Omaha, we have discussed the initial aspects that marketing agencies look into to determine which area in your campaign strategy isn’t producing positive numbers or possibly dragging down the growth of your business, and how to develop this information into a workable solution.

3 Of The Crucial Site Analysis

We have established that listing down strategic objectives is the first step, wherein you figure out your long-term goals and how these objectives can help attain these goals. It is also important to analyze the effectiveness of your keywords or if you have been targeting the right keywords. Analyzing the website data of competitor sites is helpful in directing you to the right route.

Now, let’s talk about the 3 crucial site analysis that inspects your website down to the minute details.

Technical Analysis

The purpose of technical analysis is to find out what is pulling down your search engine performance and providing poor user experience. There are many issues that affect your website and it matters that they are discovered right away. With every passing day that none of the issues are addressed, you are losing valuable site visitors.

1. How fast is the website load speed? Check out these 11 tips to increase website speed.
2. Do you have a mobile friendly website?
3. Is there keyword cannibalism? When two pages compete for the same keyword, Google will be forced to decide which is the ‘best’ page. This is termed as Keyword Cannibalism.
4. Is your website being indexed properly?
5. What about a duplicated content? Google will penalize posts with duplicate content.
6. Did you SEO optimize the URL structures?

Page Level Analysis

A strong and well-researched content is useless without effective optimization. And even with strategic optimization if the content is weak, it still will not work. There is a need for balance between strong content and effective optimization.

1. Use Copyscape. Not only will you be able to check the authenticity of the information in your posts, you’ll be able to check if it has been copied or published on a different site; either a portion or the entire post.
2. Is the title optimized with the target keyword?
3. Does the META description have the keyword?
4. Don’t forget to optimize the URL.
5. Can you find the keyword within the first few sentences or in the last paragraph?

Content Analysis

By analyzing the blogs, you can figure out if your content strategy is actually working and discover the gray areas in your article publishing and link building methods. The site audit will give you a better understanding of what you have been doing right, and how your posts can be improved.

1. Are your posts well-researched?
2. Are your topics relevant, informative, and linkable?
3. Are your posts competitive enough?
4. Do you have the ideal length?
5. How engaging are your published articles?
6. Is it accurate?

While ads are beneficial and financially helpful to your campaigns, too many ads can downgrade the value of your website and scare away visitors. Also, moderation of blog comments must be implemented. Some posters only intend to post malicious or spam comments. In the Internet Marketing Albuquerque, it is a practice to block spammers from posting unwanted comments.

With these questions in mind, a complete technical site audit could bring about uncompromised data, the same data you would be using to improve the performance of your website and overall user experience.

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