Why Mobile Marketing?

Why is mobile marketing so essential today? You might not completely be aware, however let's check out some of the reasons to pay concentrated focus on it:

1)Reach: When reach is an issue, there's nothing much easier than a cellphone to reach your target audience. 79% smartphone users reported that their phone is the first thing they check in the early morning, and they keep their phone near them throughout the day.

However that's not all. An average cellphone user invests 90 minutes a day on their phone, while the US consumers invest as much as 220 minutes a day on their phones. This average time is increasing every day.

2) Individual: A cellphone is a personal gadget. According to a research study, 91% smart phone users keep their phone within one meter of reach throughout the day. When you connect with your consumers through mobile, your brand is put in the same classification as the friends and family of the user.

People link better with brands that establish an individually connection with them, and there's absolutely nothing much better than a mobile phone to develop this personal connection.

Check out this map for more information:

3)Immediate: If you need to send a message instantly to your customers, what medium would you select? Research study shows that 90% of the text messages are read in less than 3 minutes, while in another research study it was shown that text messages have 98% open rate.

Mobile marketing doesn't simply have remarkable reach but it delivers the message immediately. Unlike e-mail marketing where action rate is simply 6%, text have a remarkable reaction rate of 45%. Text messages are provided quickly, read quickly, and produces stagger ing results for brand names.

4)Mobile ecommerce: Consumers prefer buying from their mobile phones. More than 44% of time spent on the internet is on cellphones. As much as 78% of smart phone searches resulted in a purchase. Mobile commerce is quickly growing and is anticipated to dominate ecommerce in the future. Mobile commerce attributes 34% of worldwide ecommerce in 2016, and it's anticipated to grow 31% by 2017. There is no reason for organisations to still ignore mobile marketing. Or what do you believe?

5) Economical: Mobile marketing is extremely cost-effective as compared to other marketing strategies. For instance, running an advertisement on TELEVISION is way expensive than running a SMS project or developing a mobile enhanced site.

6) Client engagement: Your clients will trust you much better if they have a good experience with your brand on their mobile phones. Research shows that 61% of individuals establish a good viewpoint of brands when they do not deal with any concern visiting the website from their mobile phones.