Google’s AMP Signifies The Change In Mobile Interface

Have you noticed just how much faster some websites load than others on your mobile device? Do you often end up scratching your head when some webpages are frustratingly slow loading?

These varied load time experience is often due to Google’s Accelerated Mobile Page (AMP) Project launched on the last quarter of 2015. With this, online publishers, marketing firms, and technology companies can now provide impressive mobile experience to tablet and smartphone users across the globe; thus giving Albany SEO integrated companies more opportunity to provide better assistance to local websites.

What Exactly Is An Accelerated Mobile Page?

Is this another complicated application that could stress out web developers overtime? Definitely, no! Taken from the AMP page itself, the program is explained clearly below:

It is a way to build web pages for static content that render fast. AMP in action consists of three different parts:

The AMP HTML is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. Though most tags in this project page are regular HTML tags, some HTML tags are replaced with AMP-specific tags. These custom elements, called AMP HTML components, make common patterns easy to implement in a performant way.

The AMP JS library ensures the fast rendering of these pages. This library implements all of its best performance practices, manages resource loading and gives you the custom tags mentioned above, all to ensure a fast rendering of your page.

Among the biggest optimization is the fact that it makes everything that comes from external resources asynchronous, so nothing in the page can block anything from rendering. Other performance techniques include the sandboxing of all iframes, the pre-calculation of the layout of every element on page before resources are loaded and the disabling of slow CSS selectors.

The Google AMP Cache can be used to serve cached AMP HTML pages. This is a proxy-based content delivery network for delivering all valid documents. It fetches AMP HTML pages, caches them, and improves page performance automatically. When using this, the document, all JS files and all images load from the same origin that is using HTTP 2.0 for maximum efficiency.

How Does It Achieve Its Speed?

For a start, there needs to be two versions of a webpage – the original content that the users will typically see and the the Accelerated Mobile Page version of the same page. Since this program doesn’t allow form elements and third party JavaScript, the website won’t be able to use on-page comments, lead forms, and other ad-ons most website usually have on standard pages.

Rewriting the site template will likely happen to accommodate the restrictions. By minimizing more codes, commands, and ad-ons, a website can drop down some of its weight, which would result to faster load time for webpages. Multimedia must be handled differently.

We have the amp-img element when using images and must include an explicit height and width. If the images are animated GIFs, amp-anim extended component must be used. And like how images are treated, videos hosted via HTML5 must use amp-video, but for embedding YouTube videos, there is a different extender component, the amp-youtube.

Find more in this helpful article.

With so many restrictions, what happens to the marketing revenue?

Due to the increase in the number of ad blockers, it has become more difficult for marketing experts to monetize through ads. However, many websites have found that improving website load time is one effective solution to attracting more visitors.

Viewer retention is also made possible in local lead generation as our SEO Worcester clients know.

AMP is perceived to be a solution to this issue. One of the goals of the project is to ensure effective ad monetization on the mobile web while ensuring a realistic, more user-centered approach. This means the project provides support for the wide range of ad formats from marketing agencies and technology companies.

This significant change in the mobile interface will generate revenue to online marketing and lead generation since speedy and mobile friendly websites tend to generate more views. Our Albany SEO will continuously work with local business and market to enhance the AMP experience of not just the page users but the web developers as well!

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